Client: Yoo Direct Health
As the number of people dissatisfied by traditional healthcare options grows, so does demand for alternative treatments. After a successful healthcare brand identity collaboration, Yoo Direct Health chose to continue its partnership with TBH Creative on a strategic aesthetic and functional medicine website design initiative to create a more patient-centric site to help them stand out from the competition.
The solution—
TBH Creative’s web design and development work for Yoo Direct Health included:
- Website planning
- Content writing
- Site architecture development
- Custom web design
- Responsive web development
- Website training
- Quality assurance testing
Launch date: May 2024
“TBH has been a great partner and really helped us think strategically about our brand as a whole and not just look at the task we were looking to accomplish.”
Min Yoo, Chief Operating Officer, Yoo Direct Health
Yoo Direct Health’s chief operating officer Min Yoo shared insights about the redesign project. His responses–below–have been condensed.
What most excites you about Yoo Direct Health’s new website?
Yoo: The redesigned website is clearer and represents us better. We’re excited to have our current and future patients use it. It’s easier to navigate and find what you’re looking for in fewer clicks. I also think patients will love our blog as it grows. We plan to use it to provide a lot of insights into our innovative therapies and services.
It was hard to make changes to content on your old site. What do you think about your new site’s editing tools?
Yoo: While any new tool takes time to learn, it’s nice to have options we can build upon. It’s really beneficial to be able to easily update the website as needed.
Building a totally new website is a big process. What did you think of the process with TBH Creative?
Yoo: The process was good. The team was always on top of the communications. TBH Creative put in a lot of detailed work to get the website page layout templates and new content right.
How will the new content and key messaging written for your website help Yoo Direct Health move into the future?
Yoo: The message now matches who we are and what we’re looking for in terms of partnerships with potential patients. TBH Creative’s process made that happen.
There are a lot of web design and brand companies in Indianapolis to choose from. Why did you choose TBH Creative?
Yoo: We chose TBH Creative because we thought they were more comprehensive than other agencies we had conversations with. I’d definitely recommend them.
