Search Engine Optimization Posts

Best practices to optimize H1 headlines for SEO

seo illustration

As the web has evolved to be more user-friendly and search engines have continued to get smarter with their algorithms, norms and best practices have also evolved over time. Website designers and content writers constantly balance the need to stand out from the crowd with by-the-book best practices that all websites should follow. One essential […]

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Keyword planning: Do keywords have to be exact?

Keyword planning illustration

Upon hearing the term search engine optimization (SEO), everything from keyword research, keyword optimization, and long-tail keywords to technical SEO, real-time keywords, and more might come to mind. Then, there are issues like keyword variations—such as using the singular vs. plural, alternate words with the same meaning, or even misspellings—that might come into play. But, […]

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