Search Engine Optimization Posts

What zoo animal does SEO love the most? An inbound lynx. That punny joke might be a groaner, but inbound links are no laughing matter, especially when it comes to search engine optimization success. And—now that the volume of web content is growing astronomically on a daily basis as content creators leverage AI tools to expand resources online faster than ever—backlink acquisition is top of mind for many website managers. So, how can you avoid link building mistakes for SEO when working to acquire high-quality backlinks?

It might feel quite impossible if you’ve just dipped your toes into link building for your website, even if you’ve got a strong grasp of SEO basics. But investing time and energy into getting links from reputable sites is worth it for this main reason:

Content with a significant number of links from authoritative sites tends to get rewarded with higher placement in search engine result pages (SERPs)

Take Google’s famous PageRank Algorithm. For over twenty years, it has used links back to a webpage as a quality signal for rankin

SEO and content marketing share many of the same goals—increase visibility, engage the audience, and convert. But just under the surface, tensions have been simmering. Not between SEOs and content marketers but between parties on both sides that advocate for quantity over quality, and vice versa. It turns out that content creation for SEO is […]

Search engine optimization best practices change regularly, but visibility is a consistent priority for CMOs and healthcare marketing directors across all industries, which is why it’s unsurprising that SEO for healthcare websites is always a top priority for hospitals and large medical practices when planning their marketing efforts.

If you’re seeing a sudden drop in your website’s search engine ranking, it may be due to a common SEO issue called keyword cannibalization. But what is keyword cannibalization, and how do you fix it? This post breaks down what cannibalization of keywords is and why it matters. Keep reading to discover how to identify and solve this […]

Did you know that 63.6% of consumers say they check reviews on Google? Online reviews are the new word of mouth. With nearly two-thirds of people reading online feedback before making a purchasing decision, responding to Google reviews is no longer an optional marketing tactic: it’s vital. In fact, Google developers even confirmed its importance, […]