It’s impossible to accurately track marketing ROI without capturing results and doing analytic reporting. When you start running a campaign that appeals to your target audience, you might hear anecdotes from your sales team that this or that promotion was successful. But, how do you really know your marketing is working if you aren’t measuring […]
With the growth of analytics, marketing departments have access to an ever-increasing number of report types. Focusing on the right healthcare website analytics to inform decisions is challenging. By identifying the right key performance indicators (KPIs), you can determine your website’s effectiveness and make better decisions based on your patients’ needs. Keep reading to discover […]
Both website analytics and marketing analytics are an integral part of your company’s digital strategy success. That’s probably not news to you. But, what might be news is that there are a wealth of free, online analytics tools available to you right now. Many people forgo a regular analytics-review routine simply because they don’t know […]
How to make data reports visually engaging to convey important data metrics to stakeholders Data is everywhere. Cars measure the time before you need an oil change and the fuel efficiency of your recent travels. Watches count daily steps and the number of hours you slept last night. Banks, restaurants, coffee shops, and grocery stores […]
In the early stages of a website design project with our clients, we prepare a Foundations Document. This document helps a take a long, hard look at what their website is currently doing (baselines) and what needs to change to better support their business (goals). Since there is so much data available about website performance, […]