Data visualizations: Unlock the 5 best secrets to stronger storytelling

designer creating a pie chart to go with other data visualizations for a website

You’ll often hear content marketing experts espouse the importance of storytelling for reaching new customers, especially during this era of “big data.” Many focus on the power of words, but choices you make about photography, illustrations, CTAs, typography, color, layouts, and even data visualizations will shape the messages you send through content. Data-driven storytelling is […]

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Image optimization: Boost site speed with better website photos

People form their first impression of your website in about 50 milliseconds (that’s 0.05 seconds). Not even a whole “one-Mississippi” and a user has already determined if they will stay or leave. So what’s a make-it-or-break-it element for grabbing your user’s attention? Professional, optimized website photos. According to the HTTP Archive’s State of the Web […]

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Free graphic design tools and when to use them

Photoshop, Illustrator, InDesign, Sketch. All amazing programs … that all come with a hefty price. While your company may have resources to roll out a new campaign with the snap of a finger, it may not be that easy to get them to pay for software that you only need to use occasionally for minor […]

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