When I founded TBH Creative, websites were essentially clickable PDFs and digital marketing was just finding its footing. Today’s marketing teams juggle everything from viral reels to AI-powered campaigns. Yet after 20 years and countless technology shifts, I’ve discovered that solid marketing principles matter more than ever. While the channels for telling our stories have […]
The Internet is a constant source of debate. Is the dress black and blue or white and gold? How do you pronounce GIF? Should your website have gated content? A new school of thought is emerging in the latter debate. What is gated content? Gating content requires users to provide information for access. Both B2C […]
Back in its heyday, email’s average return on investment as a marketing tactic was pretty high (around $36 for every $1 spent, according to Forbes). But that’s changing. Nowadays, only around 8% of marketers report it as effective for lead generation. Reaching your email marketing goals is challenging unless you send the right messages to […]
For CMOs and marketing leaders who need a site redesign but don’t have the time or expertise to tackle the multi-faceted project without help, partnering with a healthcare website design company might be the best solution. However, deciding which firm to work with should be carefully considered based on your goals and needs. Not all […]
Healthcare email marketing insights can provide valuable information to doctors about their potential patients. Analyzing this data helps them better understand patient needs and make informed decisions about their marketing and outreach efforts, ultimately improving patient engagement and satisfaction. Keep reading for tips on using email campaigns to connect with your patients and build loyalty, […]
