Healthcare marketing CTAs, or calls to action, are essential to any digital marketing campaign. They help users understand what steps to take next, ultimately leading to more engaging and effective healthcare marketing plans. Even the most well-crafted healthcare marketing content may fail to achieve the desired response if they don’t include CTAs. In fact, according […]
The bots have arrived. The big question for marketers is whether we are with or against them. Artificial intelligence is changing the game in new ways daily, and it’s only natural to be skeptical. But just as you can’t keep the tide from rolling in, you can’t stop the AI in digital marketing revolution. So, […]
Today’s healthcare organizations face significant challenges in attracting and retaining patients. Despite its efforts, many hospital systems do not have an effective hospital digital marketing strategy or are not utilizing healthcare marketing efforts to their full potential. Patients are doing their homework. A recent study found that 77% of patients perform online research before booking […]
SEO and content marketing share many of the same goals—increase visibility, engage the audience, and convert. But just under the surface, tensions have been simmering. Not between SEOs and content marketers but between parties on both sides that advocate for quantity over quality, and vice versa. It turns out that content creation for SEO is a divisive subject.
At the heart of the debate: is it better for brands to have more content … or better content? In a perfect world, we’d all work in harmony to effortlessly move our brands up the search engine results pages (SERPs) and drive traffic to top-notch, killer content. In the real world, we know that kind of quantity and quality require an enormous amount of time—and an equally enormous budget. The loudest voices on each side of the argument believe their method is best for rising to the top of SEO rankings, but which one will prevail? Keep reading to find out.
The Aster Awards honor the nation’s best healthcare advertising campaigns each year. We are pleased to announce that healthcare marketing group TBH Creative was awarded six Aster Awards for outstanding work in 2023, including three gold and two silver awards.
A distinguished panel of judges selects winners based on excellence in healthcare marketing strategy, creativity, effectiveness, and production. We are honored to be recognized as a top healthcare marketing group again this year.
