Posts by Tatum Hindman

Tatum Hindman

About the author | Tatum Hindman

Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and collaborating with clients to define and execute online marketing goals. She likes to blog about hot topics in web design and digital marketing, as well as share tips for strengthening your online presence.

Case study: UX for healthcare website better supports patients and job seekers

Preview of HCH homepage on tablet

Client: Henry Community Health Henry Community Health (HCH) needed a complete UX for healthcare overhaul for their website to better serve patients and job seekers. The outdated hchcares.org failed to showcase HCH’s role as eastern Indiana’s leading healthcare network. Patients struggled with basic tasks like finding providers, accessing service information, scheduling appointments, and paying bills […]

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Case study: Pediatric dental website design project enhances patient experience

Tablet view of HCPD about page

Client: Hamilton County Pediatric Dentistry Hamilton County Pediatric Dentistry partnered with TBH Creative for a comprehensive pediatric dental website design project to transform its digital footprint with the practice’s updated logo and office remodel. The strategic redesign integrated new features and practical resources (including online forms, an interactive office location map, and detailed service descriptions), […]

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After 20 years and 100+ awards, these are the 5 marketing principles I swear by

In this article- Marketing principles to help you... convert research into revenue, develop trend-proof strategies, know when to pivot or persist, turn your agency into a growth partner, create compound marketing wins

When I founded TBH Creative, websites were essentially clickable PDFs and digital marketing was just finding its footing. Today’s marketing teams juggle everything from viral reels to AI-powered campaigns. Yet after 20 years and countless technology shifts, I’ve discovered that solid marketing principles matter more than ever. While the channels for telling our stories have […]

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7 strategies for growing your email subscriber list in 2025

Back in its heyday, email’s average return on investment as a marketing tactic was pretty high (around $36 for every $1 spent, according to Forbes). But that’s changing. Nowadays, only around 8% of marketers report it as effective for lead generation. Reaching your email marketing goals is challenging unless you send the right messages to […]

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