For the past 23 years, the Aster Awards have honored the nation’s best healthcare advertising campaigns and marketing efforts. We are pleased to announce that healthcare marketing group TBH Creative was awarded five 2024 Aster Awards—including three gold (top 5%) and two silver awards (top 12%)—for its team’s recent client work.

This year, a panel of distinguished judges meticulously reviewed thousands of entries, evaluating each of them based on a wide array of criteria. Winners were chosen based on excellence in healthcare marketing strategy, creativity, layout and design, functionality, message effectiveness, and overall quality, appeal, and execution.

We are honored to be recognized again this year as a top healthcare marketing group. Learn about TBH Creative’s past wins in 2023, 2022, 20212020, and 2019.

Keep reading to discover which of our 2024 projects won in “the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing company professionals for outstanding excellence in advertising, marketing, and communications.”

 TBH Creative’s 2024 award-winning projects

Laptop and iphone screens showing healthcare marketing group TBH Creative's award-winning work for IHTSC

Gold (Service Line – Orthopedic Services)

TBH Creative helped Indiana Hand to Shoulder Center increase brand awareness for their elbow services with multi-faceted campaigns incorporating inbound marketing, email marketing, social media marketing, and supporting blog writing.

Sample posts and content created by healthcare marketing group TBH Creative for IHTSC's elbow service line promotional campaign
IHTSC facebook page showing one of the elbow pain campaign posts created by healthcare marketing group TBH Creative

“We are honored to work with TBH Creative to have received an Aster Award. We are aligned in a way to constantly innovate, understand our audience, deliver a unique value proposition, and emphasize our brand identity. We look forward to continuing our work together.”

Angie Stevenson, Chief Executive Officer, IHTSC

Laptop and iphone showing the IBRI's careers microsite and social paid ads supporting its recruitment campaign, created by healthcare marketing group TBH Creative

Gold (Professional Recruitment – Series)

Gold (Brochure Advertising – Multiple Pages)

Silver (Poster/Display – Single)

TBH Creative helped the Indiana Biosciences Research Institute (IBRI) plan and launch several projects to support the organization’s fundraising efforts as well as its initiatives to increase brand awareness and attract highly qualified applicants for its scientific positions, administrative jobs, and fellowship program.

“TBH Creative is an excellent strategic marketing partner. We are thrilled to share these awards with them and to see how marketing will continue to enhance our recruiting efforts, identify new partnerships, and expand our philanthropy.”

Alan Palkowitz, PhD, President and CEO, IBRI

Sample page showing persona research created for a report used during the strategy sessions before IBRI's award-winning careers work was completed
IBRI's careers webpage for recruitment

TBH Creative is strategic in their counsel—not just telling us what we want to hear, but what we really need to do. They are a trusted partner that we would highly recommend working with to anyone looking for a full-service agency.”

Lisa Soard, former Director of Communications, IBRI

IBRI's award-winning brochure, created in partnership with healthcare marketing group TBH Creative
A look inside the IBRI's award-winning brochure, created in partnership with healthcare marketing group TBH Creative (left); the IBRI's internship recruitment flyer

Silver (Logo Design/Letterhead)

  • Client partner: Yoo Direct Health
Yoo Direct Health's original logo (left) compared with its new logo (right), created by healthcare marketing group TBH Creative
Left to right: Logo before, logo after

TBH Creative helped Yoo Direct Health update its existing logo and brand strategy assets to help the healthcare organization stand out from the competition and have the flexibility to tweak its look and messaging when reaching out to different target audiences.

Yoo Direct Health's sample new business cards, brand voice word cloud, and lab coat embroidery, based on creative work by healthcare marketing group TBH Creative
Mood board and imagery/pattern library examples from Yoo Direct Health's new brand book, developed by healthcare marketing group TBH Creative

TBH Creative has been a great partner and really helped us think strategically about our brand as a whole and not just look at the task we were looking to accomplish. Yoo Direct Health’s new logo represents one of our most significant and visible marketing investments to date. Our rebrand initiative was strategic and based on who we were, who we weren’t, and how to best tell our story and connect with Yoo Direct Health’s ideal customers.”

Min Yoo, Chief Operating Officer, Yoo Direct Health

FAQs on finding a healthcare marketing group

Picking a new healthcare marketing group to work with isn’t an easy decision. Accolades, like the Aster Awards, are just one of the factors that you should consider when choosing a team of experts to work with on your next project.

Explore the answers in the following FAQ to get tips on how to choose a new healthcare marketing agency.

What does a healthcare marketing group do?

A group that specializes in solutions for advertising marketing in the healthcare industry may provide many different services. Some of the most common include:

What are common reasons why you might need help from a healthcare marketing group?

People reach out to TBH Creative all the time for a variety of reasons. Some of the things we hear the most frequently from new potential clients include:

  • “We need a strategy and healthcare marketing plan.”
  • “Our medical marketing is not getting results.”
  • “We have competition, and they are out-marketing us.”
  • “Our in-house healthcare marketing team needs extra support.”
  • “We had to part ways with our former agency.”
  • “Our current website no longer represents we are and what we do.”

We get a lot of our new patients from word-of-mouth referrals, but competition is increasing. How do I know if it’s time for my healthcare organization to invest marketing?

That’s great! It’s always wonderful when a hospital or practice gets new patient leads from reviews, recommendations, and testimonials from existing patients.

Still, online content also plays a huge role in decision-making for modern healthcare consumers. And, strategic medical marketing campaigns are one way that you can ensure new customers keep making appointments with your doctors and specialists, making today the best time to get started on a robust healthcare marketing campaign.

Here’s some food for thought. Around 80% of U.S. adults have used the internet to make a healthcare-related search in the past year, according to a survey commissioned by The research findings also revealed that over 60% of all the respondents will choose one healthcare provider over another if the former has a stronger online presence that includes more relevant, accurate, and user-friendly information.

About the Aster Awards

Check the Aster Awards website and Marketing Healthcare Today (a publication that showcases exceptional healthcare marketing company work) to:

  • View all of the 2024 healthcare marketing winners,
  • Find out about the 2025 submissions’ deadline, and
  • Learn more about what’s involved in the judging process.

Powerful partnerships create great opportunities

All of us at TBH Creative would like to take a moment to express our thanks to all of our clients who trusted us to help them with these exciting projects. We feel extremely lucky to work with partners who inspire our healthcare marketing group to produce award-winning websites and digital campaign work year after year.

If you’re looking for a new agency with decades of experience in healthcare marketing websites, advertising, and other types of campaign asset creation, TBH Creative can help. Let’s talk.