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Holiday marketing campaigns: Quick wins to make this your best year yet

illustration of marketers working during winter for blog post about holiday marketing campaigns

It’s the most wonderful time of the year to create holiday marketing campaigns that build meaningful connections with customers and prospects. But the holidays are also an incredibly noisy time, with inboxes and news feeds piling up with offers, coupons, and free trials.

Fortunately, TBH Creative has been doing this for many holiday seasons now, and our team of marketing experts has some proven ideas to help you stand out in the digital crowd.

Read on for holiday marketing campaign ideas and check out some quick wins you can put into action right now.

Case study: Digital patient experience improves with strong website redesign

Woman has a good digital patient experience using Dermatology, Inc’s redesigned healthcare website

Healthcare providers and hospitals have had to deal with a lot of change due to the COVID-19 pandemic. One of the most notable transformations was the spiked growth in patients’ demand for online tools to manage their care. In fact, according to findings by Cedar and Forrester’s 2020 Healthcare Consumer Experience Study, 49% of people reported that they wished their digital patient experience was smoother and more intuitive, like when using the websites of Netflix, Uber, and Amazon.

Knowing that an easy-to-use website is essential for long-term viability, Dermatology, Inc. hired TBH Creative to design and develop a healthcare website that helps attract more new patients and improve existing patient satisfaction.

Dermatology, Inc.’s upgraded healthcare website features a clean look that elevates its brand with vibrant colors and spot photography, provides quick pathways to essential information, and creates a technical framework for future SEO growth.

5 tips for creating perfect holiday social media posts your followers will love

thumbs up hand illustration for blog post about holiday social media

In need of holiday social media content? With celebrations just getting underway, now is the perfect time to build a winning strategy for getting the most out of your posts before we ring in the new year.

While the winter months are often big opportunities for retailers, this season is a great time of the year for marketing across other industries, too, including healthcare and B2B.

With the right messaging, timely posts, and relevant resources, here are ideas on how your company can get creative with holiday social media that followers in your target audiences will love.

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