Perspective, Tips, and Insight

Articles to help you improve your digital marketing

Google PPC ads: Getting started with pay-per-click advertising

Marketing professional working on tablet
If you’re considering paid ads for your business online, you are most likely planning to start with the Google Ads platform. How do we know? Practically everyone is using Google, including your target audiences (and competition).

Read on to get answers to some basic questions about getting started with pay-per-click (PPC) advertising with Google.

Get started with Google PPC ads

With an estimated 5.6 billion searches every day, Google is a marketing force to be reckoned with for organic and paid search traffic.

How to get more from your web design agency (and when to move on)

sitting at table with web design agency
Your website is one of the most important ways to market your business. If you are unhappy with your current web design agency, you need to ask yourself why.

Have you ever found yourself thinking ...
  • My web design agency isn’t proactive. They never make suggestions for necessary updates.
  • I can’t believe they never tell us about errors or potential security risks.
  • I wish my web design agency was more innovative. They do what we say and don’t offer any creative ideas.
  • Why does it take so long for them to get things done? They are so slow.
  • I hate my website’s design, but I don’t think my agency can come up with anything good during a redesign.
  • Why does my web design agency charge us so much? It always costs a lot of money to make minor changes.
  • My agency just hired another new account manager who doesn’t know anything about our company.

Your guide to website accessibility reviews

person standing next to globe
Accessibility is an ever-increasing challenge for website owners and creators. It can seem overwhelming, especially when it comes to remediating an existing website. If you find yourself in the difficult position of knowing your website is not accessible but not knowing how to fix it (or where to start), you’re not alone.

Typically, the best place to start is with an accessibility audit. An accessibility audit is essentially reviewing and testing your website for common accessibility issues. By the time your review is complete, you’ll have a clear list of what you need to fix on your website in order to meet accessibility standards.

In this article, we’ll walk through the basics of conducting an accessibility review, including which guidelines to follow, what to test for on your website, and an overview of available resources.

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