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Articles to help you improve your digital marketing

Why so many websites fail (and what you can do about it)

website failure
More than 140,000 new websites go live every day, according to a 2012 Netcraft study. Nowadays, the rate of website creation is probably even higher.

Since every website is created for a different purpose, on a different platform, and with a different budget, gauging an individual website's success can be like comparing apples to oranges. However, industry benchmarks and basic analysis reveal why some websites hit the mark, while others fail spectacularly.

Whether you run a B2B or B2C organization, your website forms a key component of your overall brand. With 89.4% of American adults online (as of March 2019), your website is one of the best ways to reach and influence your target audience. So how can you steer your website in the right direction? What can you do to ensure your website success, when so many others fail?

Free graphic design tools and when to use them

graphic designer desk
Photoshop, Illustrator, InDesign, Sketch. All amazing programs ... that all come with a hefty price.

While your company may have resources to roll out a new campaign with the snap of a finger, it may not be that easy to get them to pay for software that you only need to use occasionally for minor tasks like making edits.

Sometimes having your computer decked out with all the best design software and tools isn’t always in the budget. But, you don’t have to sacrifice great design for the price. Keep reading to learn more about free graphic design tools and when to use them.

How to set up a CMS that will make non-technical users happy

CMS setup
If a client plans to handle their own website updates after launch, then you're most likely building their site using a content management system (CMS). With the proper setup, a CMS gives non-technical users the control to make changes to a website without advanced technical expertise or the help of a web developer.

However, one topic that is often left out of the conversation when building CMS-driven websites is back-end optimization. Although the primary focus should always be the front-end user experience, a website also needs to be easy to update to be successful.

Follow these guidelines to ensure you’re delivering a back-end experience that will make clients feel both empowered and confident in managing their website.

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