
As the web has evolved to be more user-friendly and search engines have continued to get smarter with their algorithms, norms and best practices have also evolved over time. Website designers and content writers constantly balance the need to stand out from the crowd with by-the-book best practices that all websites should follow.
One essential element, the H1 heading tag, is complicated by its prominence on the page, how users and search engines use it, and how it could showcase voice and story to set a website experience apart from the rest.
This article explores the role of the H1 tag on your webpage, how it is similar and different from the page title, and best practices for optimizing H1s for SEO. We also ask the all-important question: should H1s match the page name, or can they be more clever and interesting? Read on to see what we found.