Articles to help you improve your digital marketing
As a social media ads manager, I’ve seen a lot over the last decade when managing Facebook ads for healthcare organizations or hospitals. The following guide is ideal for those aiming to optimize Meta advertising results for better patient attraction and retention, especially if you’re currently: *You don’t have to look back too far to […]
What zoo animal does SEO love the most? An inbound lynx. That punny joke might be a groaner, but inbound links are no laughing matter, especially when it comes to search engine optimization success. And—now that the volume of web content is growing astronomically on a daily basis as content creators leverage AI tools to expand resources online faster than ever—backlink acquisition is top of mind for many website managers. So, how can you avoid link building mistakes for SEO when working to acquire high-quality backlinks?
It might feel quite impossible if you’ve just dipped your toes into link building for your website, even if you’ve got a strong grasp of SEO basics. But investing time and energy into getting links from reputable sites is worth it for this main reason:
Content with a significant number of links from authoritative sites tends to get rewarded with higher placement in search engine result pages (SERPs)
Take Google’s famous PageRank Algorithm. For over twenty years, it has used links back to a webpage as a quality signal for rankin
Client: Tracking Football Tracking Football had an established brand, a loyal client base, and a trusted industry reputation. What would warrant a sports logo redesign for a company in this position? Several key factors influenced this choice. The first reason was that the logo lacked versatility and had deficits in application needs; specifically, there was […]
SEO and content marketing share many of the same goals—increase visibility, engage the audience, and convert. But just under the surface, tensions have been simmering. Not between SEOs and content marketers but between parties on both sides that advocate for quantity over quality, and vice versa. It turns out that content creation for SEO is […]
Picture this: you’ve completed your vetting process, defined the project scope, and signed the contract with your new marketing partner. The next crucial step is the marketing kick-off meeting. The project kick-off meeting gets everyone aligned for the work ahead. You should leave this meeting with a firm understanding of the project process, planned work, […]
