Performance can be quite an obstacle for web professionals as websites become more and more complex. The average size of websites has steadily climbed over the years, making slow loading times and poor usability all too common.

Further complicating matters, as the internet has become more accessible to people all over the world and mobile internet use continues to dominate, fast connections are not guaranteed for your website visitors.

These issues have increased the importance placed on performance when building a website. Details like loading time, page size, the number of assets, and so on should now be at the forefront of the conversation during any website project.

You carefully vetted web design agencies and signed on to work with a firm that has a portfolio of work that you love, an excellent reputation (and even better reviews), and an experienced team that listens and asks smart questions.

Now it’s time to kick off your website redesign project, and you’re wondering what you can do to make sure your project finishes on schedule.

When you think about updating your company website, you likely have specific goals and expectations for how the new website will perform. However, it can be difficult to know where to start given how many website data measures there are to choose from, not to mention recommendations from online marketing success resources as well as advice and ideas from your network and peers.

With every new website project, TBH Creative creating a project foundation by asking questions, such as:

• What is the top way your website can support business success?
• Who is the target audience for your new website?
• What sets you apart from your competitors?

Answering each of these questions will help you define the appropriate goals for your new website.