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2 free analytics tools you need in your digital marketing strategy

marketer reading analytics report
Both website analytics and marketing analytics are an integral part of your company’s digital strategy success. That’s probably not news to you. But, what might be news is that there are a wealth of free, online analytics tools available to you right now.

Many people forgo a regular analytics-review routine simply because they don’t know where to start. In this post, we are going to go in-depth into one web analytics tool and one marketing analytics tool that can be used individually, or together.

Read on to learn about how Google Analytics and Facebook Insights can inform your web and marketing efforts in big ways.

How to evaluate examples of web design packages

Whether you’re starting a website project from scratch or working toward a redesign, deciding on the best approach can be tough. Can you do the work yourself? Should you use a template? What level of service do you really need?

Let’s take some of the guesswork out of web design. We’ll establish a baseline, then help you evaluate examples of web design packages so you can confidently plan a project that will meet your needs and help you fulfill your digital goals.

4 reasons to compromise on design decisions

web designer with tablet
All finished websites are the result of design compromise.

Compromising on design decisions is a standard part of every project—and overall that is a good thing—but, design compromising takes a nasty turn when those trade-offs go beyond the needs of the target audiences and start to hurt the effectiveness of the overall design.

As a client, when you work with a designer, they should always be willing to make revisions based on your feedback, especially when those changes will maintain or improve the direction of the overall aesthetic. It’s all about striking the right balance. But, don’t be surprised if your designer pushes back on changes that you suggest for purely subjective reasons (e.g., “Sorry, but I’m not a fan of using photos of blonde babies in our website’s diaper product shots.”).

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