Articles to help you improve your digital marketing
Your careers page might be the most important web page no one’s thinking about. In today’s hiring landscape, recruitment marketing is as essential as customer marketing, and strong careers page examples bring it all together. Job seekers behave like savvy consumers: they shop around, read reviews, and browse multiple “brands” before deciding where to apply. […]
When was the last time you looked at your job description marketing with fresh eyes? (And, yes, before you ask, job descriptions are definitely a form of marketing.) As a key player in the recruitment process, your role in crafting engaging job descriptions is crucial. If you randomly pulled up one of the listings for […]
Just as companies compete for customers, they also compete for talent. Top candidates have many choices and the Internet floods them with options, so employers must actively market themselves to stand out. This objective is called recruitment marketing. Finding great talent is tough these days. After the Great Resignation, quit rates are back to pre-pandemic […]
Client: Precast Life Precast concrete provides critical infrastructure solutions worldwide, yet few outside the industry are aware of its many advantages as a building material. To address this knowledge gap, the National Precast Concrete Association (NPCA), an organization that supports manufacturers and suppliers, hired TBH Creative to create and implement an awareness campaign called “Precast […]
Client: Henry Community Health Henry Community Health (HCH) needed a complete UX for healthcare overhaul for their website to better serve patients and job seekers. The outdated hchcares.org failed to showcase HCH’s role as eastern Indiana’s leading healthcare network. Patients struggled with basic tasks like finding providers, accessing service information, scheduling appointments, and paying bills […]
