Perspective, Tips, and Insights

Articles to help you improve your digital marketing

Facebook graphics: when to use eye-catching custom art vs. stock images

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For many people doing social media marketing, a large part of their budget is spent creating the text to share on your account when it’s the images that get users to stop and engage with your posts. That’s why developing engaging Facebook graphics and videos need to be a priority to ensure your investment in social media generates new leads and delights your current customers.

In this blog post, we talk about how to improve the odds that your Facebook visuals resonate. Plus, we’ll help you uncover when to use stock photos versus custom graphics to steal your audience’s valuable attention.

Hiring a marketing agency for blog writing services? Here’s how to get the most value

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Today’s search engines are savvy. They use complex algorithms that push mediocre, unhelpful, keyword-stuffed content back to where it belongs—off page one! That’s why, if you’re paying a marketing agency for blog writing services, it’s more important than ever to make sure that investment pays off.

In this blog post about blog posts, we’ll share how to get the biggest bang for your blogging buck.

Responding to Google Reviews and why it is important for local SEO

illustration of a user searching to see how a company is responding to Google Reviews

Did you know that 63.6% of consumers say they check reviews on Google? Online reviews are the new word of mouth. With nearly two-thirds of people reading online feedback before making a purchasing decision, responding to online reviews is no longer an optional marketing tactic: it’s vital. 

In fact, Google developers even confirmed its importance, revealing that they consider what is written in Google reviews when calculating a company’s local SEO ranking: “When you reply to reviews, it shows that you value your customers and their feedback. High-quality, positive reviews from your customers can improve your business visibility.”

Keep reading for ideas on how to respond to Google Reviews to help get your business found by users and how to increase the odds of your reviews helping you convert those online leads into new customers.

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