
Building a website that features helpful resources is good (and it will help you attract new customers), but running a site with useful assets that are organized using a content hub strategy will give you an even better ROI.
This of it this way: Creating a content hub without a solid strategy is like going on a road trip to somewhere new without a map or GPS. You might eventually get where you’re going, but it will be a lot harder and take a lot longer than it would if you had planned ahead. The same is true for creating a content hub.
Well-planned marketing content creation will not only make it easier to create and maintain your content hub, but it will also help you attract more visitors and improve your SEO.
To help you get started with your planning, we’ve put together a list of tips to help you refine your content hub strategy to increase your chances for growth. Keep reading to discover which 17 things you must stop doing to achieve greater gains with your website assets.