Perspective, Tips, and Insight

Articles to help you improve your digital marketing

Keyword planning: Do keywords have to be exact?

Keyword planning illustration

Upon hearing the term search engine optimization (SEO), everything from keyword research, keyword optimization, and long-tail keywords to technical SEO, real-time keywords, and more might come to mind. Then, there are issues like keyword variations—such as using the singular vs. plural, alternate words with the same meaning, or even misspellings—that might come into play.

But, SEO encompasses all of those things and so much more. 

Since keywords play a big part in any SEO strategy, it can be frustrating when it feels like the rules are always changing. Creating a robust, comprehensive SEO strategy beyond just simple keyword planning can help you stay ahead and capture more search traffic.

Managing your multiple Facebook business locations the right way

facebook login screen

Would it surprise you if I told you that Facebook is one of the most heavily indexed sites on Earth? Probably not.

But, what if I told you that even though you may think you’ve put in all the appropriate work to maintain your multiple Facebook business locations, there’s a good chance they might not be set up correctly if you haven’t made fixes since Facebook launched its multiple locations page feature.

Get up to speed quickly and learn how to boost your SEO with this guide to getting the most out of this Facebook feature.

Keep reading to learn why multiple locations matter and how they should be set up. Plus, get some pointers for managing your multiple Facebook business locations the right way.

“Why is my website slow?” Getting started with website speed testing

illustration of mobile website with speed indicator

Have you ever found yourself asking, “why is my website so slow?” This is a frustrating experience for website owners, and it can be challenging to figure out how to fix a slow website.

If you feel your website is underperforming, aimlessly making changes in hopes it will improve speed is never an efficient approach.

Instead, start by gathering some real data. Some tools can help you measure your website’s speed and narrow down the most beneficial starting point for improvements.

Website performance is complex and multifaceted, but you don’t have to be an expert to get started with testing website speed. A basic understanding of how to use testing tools and interpret the metrics can go a long way. Even a high-level understanding of what the data means is helpful in assessing how you can improve your website.

In the article, you’ll learn about the importance of website performance, how to properly test your website, and how to interpret the results.

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