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Articles to help you improve your digital marketing

How to design a faster, performance-focused website

website speed
Performance can be quite an obstacle for web professionals as websites become more and more complex. The average size of websites has steadily climbed over the years, making slow loading times and poor usability all too common.

Further complicating matters, as the internet has become more accessible to people all over the world and mobile internet use continues to dominate, fast connections are not guaranteed for your website visitors.

These issues have increased the importance placed on performance when building a website. Details like loading time, page size, the number of assets, and so on should now be at the forefront of the conversation during any website project.

There are many best practices for improving performance that require highly technical development expertise to implement. However, there are some ways to make performance a priority on your website that don’t require extensive technical knowledge. Performance should no longer be just a concern for developers, but for everyone who is involved in the creation of a website.

Web designers in particular play a big role in setting the stage for a website’s performance. The following tips and best practices can help you craft websites that are both fast and user-friendly.

5 ways to keep your website redesign project on track

a website redesign project's gantt chart
You carefully vetted web design agencies and signed on to work with a firm that has a portfolio of work that you love, an excellent reputation (and even better reviews), and an experienced team that listens and asks smart questions.

Now it’s time to kick off your website redesign project, and you’re wondering what you can do to make sure your project finishes on schedule.

Asking the right questions to set smart website goals

Business woman using a tablet to set smart website goals
When you think about updating your company website, you likely have specific goals and expectations for how the new website will perform. However, it can be difficult to know where to start given how many website data measures there are to choose from, not to mention recommendations from online marketing success resources as well as advice and ideas from your network and peers.

With every new website project, TBH Creative creating a project foundation by asking questions, such as:
  • What is the top way your website can support business success?
  • Who is the target audience for your new website?
  • What sets you apart from your competitors?
Answering each of these questions will help you define the appropriate goals for your new website.

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