Perspective, Tips, and Insights

Articles to help you improve your digital marketing

Our top 5 most powerful recommendations to track marketing ROI

illustration of computer being used to track marketing ROI

It’s impossible to accurately track marketing ROI without capturing results and doing analytic reporting.

When you start running a campaign that appeals to your target audience, you might hear anecdotes from your sales team that this or that promotion was successful. But, how do you really know your marketing is working if you aren’t measuring results?

Without tracking tools, successes are difficult to prove definitively. Your so-called success might just be a blip in the seasonal sales cycle or something else not on your radar or outside your control.

With so much data at our fingertips, learning to track marketing ROI (e.g., the success of your campaigns) with accurate data is smart (and can make your work more efficient, too).

Read on for five tips for measuring marketing ROI in tangible ways to save you money and see results.

Best account-based marketing tactics: ABM secrets you need to know in 2022

account-based marketing tactics

Are account-based marketing tactics right for your organization?

Account-based marketing, or ABM, is a B2B marketing methodology and practice. ABM requires and enables sales and marketing teams to work in sync to land high-value, key accounts.

ABM is not new. It borrows heavily from concepts like Peppers and Rogers’ one-to-one marketing strategy that date back to the mid-nineties. However, automated and dynamic digital marketing platforms have advanced account-based marketing tactics potential and personalization capabilities exponentially.

Read on to learn about the different types of this powerful business marketing strategy, and learn the secrets you need to know to get the most out of an ABM campaign.

Case study: Vibrant medical website redesign attracts the right patients

Patient easily finds what he needs from IHTSC after their medical website redesign launched

According to Salesforce, 80% of healthcare customers revealed their patient experience—including online interactions—is as important as the quality of the care they receive from providers, making a medical website redesign essential for any hospital or practice with a site that doesn’t quite deliver.

Looking to build a more dynamic, higher-quality website to better match their brand identity as the premier destination for first-rate upper extremity care, Indiana Hand to Shoulder Center hired the experts at TBH Creative to upgrade its healthcare site.

IHTSC’s comprehensive website upgrade supports other ongoing strategic efforts in brand development and digital marketing to help their experienced specialists help more people battling hand, wrist, elbow, and shoulder pain.

Receive articles in your inbox