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Articles to help you improve your digital marketing

Digital marketing terms that should exist but don’t

digital marketing terms that should exist
Even if you don’t speak German, you probably know a few words or phrases.

It’s a fantastic language. From bier and wienerschnitzel to fahrvergnügen and auf wiedersehen, Germany seems to have a word for everything. Achtung, baby!

They even have some great expressions without English equivalents, and this got me thinking about all of the terms I wish existed for web design and development, but don’t—yet.

Five ways to develop a sound content marketing strategy

women planning content marketing strategy
Have you ever been lost? You never plan on getting lost, it just happens. Everything seems to be fine, then the sudden realization sweeps over you that you aren’t where you thought you were.

It happened to me in Charlotte, before the advent of never-get-lost smartphones. I missed a turn and thought I would just take the next exit and turn around…except I couldn’t. There was construction, and I was diverted.

Instead of stopping and taking stock of where I was and what I needed to do, I kept driving—the wrong way.

Create a survey your customers want to take

man taking survey on laptop
If you’ve never created a survey to learn more about your customers (or would-be customers), are you truly a marketer?

Only joking—kind of.

As marketers, we’re always honing in on the best way to reach and market to our target audiences. A favorite way to do so is with customer surveys. We’re all familiar with the online questionnaire—whether we’ve created it or taken one ourselves. Simple online surveys are an easy, (usually) affordable, and pretty accurate way to get feedback from your customers that you otherwise might never hear.

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