Over 675 million people use LinkedIn at least once a month to look for jobs, connect with business partners, friends, clients, and check-in on people’s professional lives.

A website redesign project involves more than just giving your site a new look. It requires figuring out what your target audience needs then making a plan to figure out what content just needs refreshing and where you should start over.

Tired of their out-of-date website that was challenging to update and didn’t match their current brand, Meridian Title came to TBH Creative for help with their website redesign project.

Less than a second. That’s how quickly it takes to make a first impression on a website, according to eye-tracking studies conducted at Missouri University of Science and Technology.

In that short amount of time, you can hardly capture your users’ attention with content, which is why your website’s usability matters so much. In fact, that same study found that people spend about 6.44 seconds viewing the navigation menus.

If your website’s organizational structure isn’t clear, your visitors may find themselves frustrated and click away. Read on to learn how to use sub-navigation menus to decrease your bounce rate and help your users find what they need.