Perspective, Tips, and Insight

Articles to help you improve your digital marketing

How to optimize your website alert banners

Website alert illustration

People are overwhelmed with information daily. When your business has important content that needs to be quickly put out to your audience, how do you present it in a way to guarantee your users will notice? One fix is to use website alert banners.

Alert banners are referred to by various names—such as notification bars, announcement banners, and sticky bars—but these terms all refer to the same thing: any prominent alert on a web page designed to capture user attention.

Having an effective website alert system in place is crucial if you run a website. If you wait until you need a way to communicate pressing information to your users to create this functionality, you might find yourself scrambling to find the right solution under pressure. Using an existing element on your website is not typically the best approach because you want something that stands apart from other content.

Read on to find out more about the different types of content for which you might use an alert banner, learn best practices for their design and implementation, and check out real-life examples.

TBH Creative named a national healthcare marketing award winning agency

TBH Creative won six 2021 Aster Awards for excellence in healthcare web design and healthcare marketing

The Aster Awards is a national healthcare marketing competition honoring the top marketing agencies for their work. We are pleased to announce that TBH Creative was awarded six Aster Awards—five gold and one silver—for our excellence in healthcare web design and healthcare marketing in 2020.

The Aster Awards’ panel of distinguished judges chooses their winners based on excellence in creativity, production quality, effectiveness, and strategy. TBH Creative is honored to be included again as a winning healthcare marketing.

Take a look at our award-winning websites and campaigns

What you need to know about website photos and image optimization

image optimization and editing illustration

People form their first impression of your website in about 50 milliseconds (that’s 0.05 seconds). Not even a whole “one-Mississippi” and a user has already determined if they will stay or leave. So what’s a make-it-or-break-it element for grabbing your user’s attention? Professional, optimized website photos.

According to the HTTP Archive’s State of the Web report, images make up more than half of a page’s weight on average. However, when appropriately optimized, pictures don’t have to take a significant toll on your site’s load time.

Don’t worry. You don’t have to be a professional or a Photoshop wiz to make your images both polished and optimized. Keep reading to learn more about what you need to know when selecting and editing images for your site.

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