Have you ever bought a house? If so, during the search process you probably heard this mantra: location, location, location.

Real estate agents have shared this piece advice with homebuyers for decades because where a house is located affects desirability and resale value more than any other factors.

No matter how much you remodel, no one wants to live next to noisy railroad tracks or on top of an old landfill. Nothing else makes a difference if your home is in a terrible location.

Similarly, the main reason why on-site search matters so much is for a purpose so important that merits repeating too: SEO, SEO, SEO (also known as search engine optimization).

The Indiana Hemophilia and Thrombosis Center is one of the nation’s largest hemophilia treatment centers. Located in Indianapolis, IHTC provides comprehensive care for patients with hemophilia and other bleeding and clotting disorders.

TBH Creative worked closely with the IHTC marketing team to plan, design, and develop a healthcare website that is easy to maintain and:

• Better represents the IHTC brand (and be something the team is proud of) by upgrading the visual design, restructuring the content based on audience needs, and adopting a welcoming and professional tone throughout the website
• Includes functionality to collect patient leads and physician referrals via form submissions, using clear calls to action prompts throughout the website
• Serves as a one-stop online resource for target audiences, by making it easy to access the patient portal and find information about treatment options, physicians, and resources within the medical community