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The secret to repurposing content

overhead view of team using technology
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results,” says Robert Rose, the Content Marketing Institute’s chief strategy officer.

It’s a common misconception that as content marketers, we need to be churning out tons of new content all the time. And while it’s true that new content is essential, we don’t have to fret about generating it constantly. It’s okay—and beneficial—to repurpose old, well-performing content in new ways.

Navigation design showcase: Choosing the right navigation pattern for your website

We’ve previously covered how to develop effective navigation for your website, but now it’s time to focus in on the end result: the presentation.

Choosing the right navigation design depends on the unique needs of your website. To make a more informed decision when selecting the best approach, it’s helpful to be aware of the different types and styles of navigation available to you.

In this article, we’ll explore the most common navigation design patterns, including real-life examples of each navigation type.

Hey Google, is my content optimized for voice search?

woman using voice search
Have you ever said, “Ok, Google,” “Hey, Siri,” or “Hey, Alexa?” to a device. If you have, then chances are high that you’ve used voice search.

Voice searches on phones and smart speakers are increasing, and some studies estimate 50% of searches will be done via voice search in less than two years.

Optimizing your content for voice search is different than traditional SEO. Users search differently when they’re talking versus typing, but optimizing for voice search still ties in with the goals of digital marketing. Creating content around long-tail keywords, focusing on knowledge-based content, and writing in a way that people commonly speak are all effective methods of voice SEO.

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