Perspective, Tips, and Insights

Articles to help you improve your digital marketing

Content hub strategy: 17 things you must stop doing to start getting better results

a good content hub strategy helps you attract valuable back links

Building a website that features helpful resources is good (and it will help you attract new customers), but running a site with useful assets that are organized using a content hub strategy will give you an even better ROI.

This of it this way: Creating a content hub without a solid strategy is like going on a road trip to somewhere new without a map or GPS. You might eventually get where you’re going, but it will be a lot harder and take a lot longer than it would if you had planned ahead. The same is true for creating a content hub.

Well-planned marketing content creation will not only make it easier to create and maintain your content hub, but it will also help you attract more visitors and improve your SEO.

To help you get started with your planning, we’ve put together a list of tips to help you refine your content hub strategy to increase your chances for growth. Keep reading to discover which 17 things you must stop doing to achieve greater gains with your website assets.

Meet Alexia, TBH Creative’s web design intern

Alexia Madison portrait

Hey, y’all. My name is Alexia, and I’m TBH Creative’s summer web design intern.

My love for art has always driven me towards pursuing a creative career, but I’m not sure whether that will mean working in illustration, design, or—as a younger version of myself might say—“fashion design.”

In pursuit of my creative career, I currently attend Indiana Wesleyan University as a BFA in visual communications student, and this fall, I will be returning for my final year. I’m excited to graduate in 2023.

The importance of marketing in healthcare: optimizing for traffic and trust

illustration of how growth is a reason for the importance of marketing in healthcare

Covid-19 has changed the business world forever, making the importance of marketing in healthcare increasingly obvious to medical practices and digital marketers. According to Pew Research, three-in-ten Americans report being online nearly all of the time. Many internet users spend that time searching for health-related information.

Health brands can grow their businesses and help their communities by enhancing their healthcare marketing processes and strategies. Expanding their digital options through website enhancements, social media marketing, search ads, and email allows medical businesses to reach patients who need care.

Marketing is an investment, but the pandemic has taken an economic toll. While it may seem better to slash your marketing budget, we think now is the time to strengthen your digital marketing solutions. If you’re on the fence, keep reading to uncover results-driven proof of the importance of marketing in healthcare.

TBH Creative earns 8 awards for work as a top healthcare marketing company

8 awards for TBH Creative's work as a top healthcare marketing company

The Aster Awards is a national competition that recognizes the best medical marketing campaigns. We are pleased to announce that TBH Creative was awarded eight Aster Awards—including five gold—for outstanding work as a healthcare marketing company.

The Aster Awards’ distinguished judging panel selects winners based on excellence in strategy, creativity, effectiveness, and production. TBH Creative is honored to be recognized again as a top agency for results-driven healthcare marketing. (Learn about our past wins in 2020, 2019, and 2018.)

Keep reading to find out which of our top-tier 2021 projects won in “the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing company professionals for outstanding excellence in advertising, marketing, and communications.”

Data visualizations: Unlock the 5 best secrets to stronger storytelling

designer creating a pie chart to go with other data visualizations for a website

You’ll often hear content marketing experts espouse the importance of storytelling for reaching new customers, especially during this era of “big data.” Many focus on the power of words, but choices you make about photography, illustrations, CTAs, typography, color, layouts, and even data visualizations will shape the messages you send through content.

Data-driven storytelling is more than just publishing hard data in basic charts and graphics. When done well, it gives voice to facts. Great visual presentations of data create an engaging narrative that supports other parts of your overall marketing campaign. From how you label a chart to which data points you extract and pick for inclusion, every detail can influence what story your visualization tells your customers.

The best data visualization examples are transformational. They add interest and appeal to target audiences while building, keeping, and growing credibility by clearly communicating relevant, accurate insights. On the other hand, poorly designed infographics fail because they mislead and create confusion.

According to research on visual aids by Stanford University’s Robert Horn, communications that combine “visual and verbal presentations are 17% more convincing than those using verbals alone.” Or, to put it more simply: Great data visualizations, when paired with written information, can help you get more significant results.

Read on to learn more about the benefits of incorporating data storytelling into your marketing and learn 5 secrets for creating impactful data visualizations.

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