How to make data reports visually engaging to convey important data metrics to stakeholders
Data is everywhere.
Cars measure the time before you need an oil change and the fuel efficiency of your recent travels. Watches count daily steps and the number of hours you slept last night. Banks, restaurants, coffee shops, and grocery stores tally up purchases and share rewards point totals and percentages saved during each shopping trip.
Data is even more ingrained in our professional lives.
In marketing, one of the more difficult tasks to is presenting this type of data effectively. At TBH Creative, we often use reports to show a return on investment for inbound campaign efforts and more. Whether you’re tracking conversions, impressions, customer lifecycle stages, or other tangible metrics, at the end of the day everyone wants to know the same thing: are the hours and budget dollars we spend on marketing resulting in higher revenues for the company?
