
Upon hearing the term search engine optimization (SEO), everything from keyword research, keyword optimization, and long-tail keywords to technical SEO, real-time keywords, and more might come to mind. Then, there are issues like keyword variations—such as using the singular vs. plural, alternate words with the same meaning, or even misspellings—that might come into play.
But, SEO encompasses all of those things and so much more.
Since keywords play a big part in any SEO strategy, it can be frustrating when it feels like the rules are always changing. Creating a robust, comprehensive SEO strategy beyond just simple keyword planning can help you stay ahead and capture more search traffic.