Perspective, tips, and insight

Articles to help you improve your digital marketing

3 reasons to add on-site search to your site

(Plus ... 4 tips on how to grow conversions by enhancing internal search results)

Have you ever bought a house? If so, during the search process you probably heard this mantra: location, location, location.

Real estate agents have shared this piece advice with homebuyers for decades because where a house is located affects desirability and resale value more than any other factors.

No matter how much you remodel, no one wants to live next to noisy railroad tracks or on top of an old landfill. Nothing else makes a difference if your home is in a terrible location.

Similarly, the main reason why on-site search matters so much is for a purpose so important that merits repeating too: SEO, SEO, SEO (also known as search engine optimization).

Case study: Specialized healthcare website redesign

A doctor uses his smartphone to refer a patient to IHTC for additional care
The Indiana Hemophilia and Thrombosis Center is one of the nation’s largest hemophilia treatment centers. Located in Indianapolis, IHTC provides comprehensive care for patients with hemophilia and other bleeding and clotting disorders.

TBH Creative worked closely with the IHTC marketing team to plan, design, and develop a healthcare website that is easy to maintain and:
  • Better represents the IHTC brand (and be something the team is proud of) by upgrading the visual design, restructuring the content based on audience needs, and adopting a welcoming and professional tone throughout the website
  • Includes functionality to collect patient leads and physician referrals via form submissions, using clear calls to action prompts throughout the website
  • Serves as a one-stop online resource for target audiences, by making it easy to access the patient portal and find information about treatment options, physicians, and resources within the medical community

TBH Creative’s 8 most popular digital marketing resources from 2018

TBH Creative’s top marketing tips of 2018
Happy New Year from all of us at TBH Creative!

Like most companies, our team spends a little time during late December and early January for reflecting on successes (and thinking about what we can do better), identifying new opportunities for growth, and setting goals.

As part of our annual analysis process, we check our blog results. Investigating to learn which posts have been the most popular allows us to draw insights on which topics our clients most want to learn about and helps us be more strategic when planning future blog article content.

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