Your careers page might be the most important web page no one’s thinking about. In today’s hiring landscape, recruitment marketing is as essential as customer marketing, and strong careers page examples bring it all together. Job seekers behave like savvy consumers: they shop around, read reviews, and browse multiple “brands” before deciding where to apply. […]
When was the last time you looked at your job description marketing with fresh eyes? (And, yes, before you ask, job descriptions are definitely a form of marketing.) As a key player in the recruitment process, your role in crafting engaging job descriptions is crucial. If you randomly pulled up one of the listings for […]
Just as companies compete for customers, they also compete for talent. Top candidates have many choices and the Internet floods them with options, so employers must actively market themselves to stand out. This objective is called recruitment marketing. Finding great talent is tough these days. After the Great Resignation, quit rates are back to pre-pandemic […]
Repeating past mistakes is a choice, right? Use the insights we learned in 2024 to refine and finalize your 2025 digital marketing planning. We can’t wait to see what the new year will bring. In fact, we’ve already started exploring what’s next, including top web design trends for 2025. Ready to level up your marketing […]
When I founded TBH Creative, websites were essentially clickable PDFs and digital marketing was just finding its footing. Today’s marketing teams juggle everything from viral reels to AI-powered campaigns. Yet after 20 years and countless technology shifts, I’ve discovered that solid marketing principles matter more than ever. While the channels for telling our stories have […]
