Digital Marketing Posts

Want the best homepage content? Follow these 5 tips when writing for your website

Hands typing homepage content using a laptop keyboard

What prospects see and read on your website determines whether they dig deeper or (click the back button) when they visit your virtual front door. So, what kind of impression is your current homepage content making?

Problem-solving is the main reason users visit websites. Designing and writing your homepage to ensure visitors can access information and resources quickly is critical for online marketing success.

Thoughtful, carefully-crafted copy on your homepage—paired with marketing best practices—holds the key to capturing attention, conveying information, and building connections with your target audiences.

While intuitive navigation, clean design, and fast download speeds are all essential components of a good website experience, this blog will focus specifically on writing the words and phrases that will resonate with your audience and help you achieve your goals.

Keep reading to learn the strategies and tactics for writing homepage content that engages and converts.

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18 of the best marketing podcasts to add to your playlist

Best marketing podcast graphic, microphone with a yellow background.

Podcasts aren’t just for comedy and true crime. They’re an increasingly popular medium for people who want to get helpful information quickly and conveniently.

In fact, 74% of podcast listeners say they tune in to podcasts to learn something new. For busy marketers, podcasts provide an efficient way to learn new tactics and strategies from industry peers and experts.

The trouble is, if you search for marketing podcasts on Spotify or Apple Podcasts, you’ll get literally thousands of results. With so many options, it can be hard to find good pods that are relevant to your role and interests.

We feel your pain and decided to help narrow things down with a little marketing podcast cheat sheet. Read on to find a variety of options for each area of marketing—and pop in those earbuds.

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Steal these battle-tested ChatGPT tricks to create chatbot conversation flows your website users will love

example of a website user viewing the greeting from a company’s chatbot conversation flow

Your website is the first impression that many of your customers will have of your business. And while there are plenty of ways to optimize your site for maximum engagement, one of the most effective is to add a chatbot. But if you’re not a natural wordsmith, the thought of writing smooth responses can be daunting (and time-consuming). So, how can you create chatbot conversation flows with responses that are engaging, informative, and effective?

When you know a lot about your customers but are short on time, the simplest solution might be to use one of the best AI tools for marketing writing—like ChatGPT—to whip up fitting responses. If you’ve never used a virtual writing assistant before, figuring out how to use this type of resource might feel intimidating. But guess what? Automated, smart writing tools are here to help, not hinder.

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Simplify your life: 7 game-changing benefits of fractional CMO services

fractional CMO services

Tired of juggling marketing tasks with no CMO to share the burden? Relax. It’s not just you. Many leaders secretly feel the pressure. But it doesn’t have to be that way. Imagine a behind-the-scenes superhero ready to lend a hand without demanding a full-time paycheck. Say hello to fractional CMO services, a game-changing solution for busy teams—like yours—that need a marketing whiz (without the full-time price tag).

Pretty cool, right? Whether you’ve recently lost your full-time marketing leader or aren’t yet in a position to have one, fractional CMO services can bridge the gap and accelerate business growth.

With access to experienced marketing leadership and strategic support, you can scale your marketing efforts to meet revenue targets.

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Attract customers using OrthoIndy’s award-winning marketing campaign tricks

Judge’s Choice ADDY for OrthoIndy’s award-winning marketing campaign

The judges have spoken, and they have good news! The Indianapolis chapter of the American Advertising Federation (AAF) honored Orthoindy with the prestigious Judge’s Choice award for its back and neck pain commercial and internet promos. This video series was part of the award-winning marketing campaign that we helped them develop to promote spine surgery services.

The American Advertising Awards, or ADDYS, recognize and reward the creative spirit of excellence in the art of advertising.

This article takes a closer look at the strategies and tactics that helped OrthoIndy attract new patients and increase conversions. We’ll delve into the creative process behind the commercial that took home the ADDY for “excellence in the art of advertising” and share insights for creating a marketing campaign that gets results in a competitive landscape.

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