The bots have arrived. The big question for marketers is whether we are with or against them. Artificial intelligence is changing the game in new ways daily, and it’s only natural to be skeptical. But just as you can’t keep the tide from rolling in, you can’t stop the AI in digital marketing revolution. So, […]
So your company has just produced an amazing video for marketing—how do you make sure the right people actually see it? Whether it showcases your brand, highlights your services, or introduces your fantastic team, if you launch but don’t have a strategic plan for sharing it with the world, your video might as well be […]
Even though every industry is different, there are steps you can take when preparing your email marketing strategy to ensure people in your target audience actually want to open—and read!—the messages you send. We’ve come a long way since 1976, when Queen Elizabeth II became the first monarch to send an email. Today, over 4.3 […]
If you’re in charge of inbound marketing for healthcare, you know how effective this tactic can be when it’s done right.
Instead of bombarding your audience with messaging when they don’t ask for it, such as with advertising or cold calling, inbound marketing leads your patients “in.” They ended up on your website because you provided the helpful, educational content and other healthcare marketing assets they wanted when they were looking for it.
A good strategy for inbound marketing for healthcare builds trust and credibility, ultimately increasing brand awareness, customer engagement, and inbound patient lead generation.
If you’re a healthcare marketer needing tips to become an expert at inbound tactics, you’ve come to the right place. This article will give you a great foundation for success in healthcare inbound marketing.
Are you a marketing executive struggling to navigate your way through the healthcare marketing challenges of the industry?
The highly regulated nature of healthcare and the deeply personal and emotional nature of healthcare decisions add complexity to healthcare marketing. Other industries don’t face the same types of challenges.
We know we’re preaching to the choir, so at least it may help to know that you’re not alone.
This article covers some healthcare marketing ideas and solutions to help you transform your healthcare marketing challenges into opportunities. Let’s get started.
