Articles to help you improve your digital marketing
Social media marketing can be a powerful way to connect directly with your audience, amplify your brand awareness, and boost conversions. However, measuring social media success to understand how your efforts are truly moving the needle can be daunting for many marketing teams.
Healthcare marketers are charged with many responsibilities, but one of the most crucial is healthcare lead generation. Why?
Healthcare lead generation allows healthcare organizations to identify and connect with individuals who have expressed interest in their services. It enhances patient engagement and retention and helps them optimize their healthcare marketing strategies.
Healthcare lead generation begins with a strong healthcare sales and marketing program that involves a combination of both inbound and outbound marketing strategies.
Design patterns play a key role in user experience (UX) design. Website layouts that use consistent, standard elements from page to page help users find the information they need more quickly, which helps increase engagement and overall satisfaction.
However, when it comes to accessible UX design you can’t always rely on popular design patterns, as many of them pose accessibility challenges. When determining which components and patterns to use on your website, don’t reuse something just because it’s common across the websites you visit—consider if it truly meets the needs of all users.
To help you get started in evaluating accessibility in UX design, let’s take a look at some common design patterns to be cautious of when designing an accessible website.
We regularly hear from our partners that (while they understand the importance of consistently publishing relevant, SEO-friendly blog content) their team struggles to find the time. Fortunately, with a well-planned blog calendar—and a few of our trusty tips—you can save precious time and execute a more efficient and effective blogging strategy.
Keep reading for some time-saving hacks for planning and developing a content calendar that’s chock-full of great blog ideas that will make an impact on your business in 2024 and beyond.
Most association members wear many hats, which means every interaction they have with the organization needs to be effortless. Providing an online user experience that provides them with the information they need easily leads to happy members. That’s why the National Precast Concrete Association (NPCA) partnered with TBH Creative on its recent association website design project.
NPCA is an industry leader. They provide industry leadership by promoting quality precast concrete products across all markets, addressing industry challenges, and developing opportunities for our members’ success. The new site makes it simple for users to find membership details, company resources, and product specifications.
