Healthcare Marketing Posts

Become an expert at inbound marketing for healthcare

inbound marketing for healthcare

If you’re in charge of inbound marketing for healthcare, you know how effective this tactic can be when it’s done right.

Instead of bombarding your audience with messaging when they don’t ask for it, such as with advertising or cold calling, inbound marketing leads your patients “in.” They ended up on your website because you provided the helpful, educational content and other healthcare marketing assets they wanted when they were looking for it.

A good strategy for inbound marketing for healthcare builds trust and credibility, ultimately increasing brand awareness, customer engagement, and inbound patient lead generation.

If you’re a healthcare marketer needing tips to become an expert at inbound tactics, you’ve come to the right place. This article will give you a great foundation for success in healthcare inbound marketing.

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Nonprofit healthcare marketing refresh powers organization’s lifesaving mission

Woman views Be Like Bill's nonprofit healthcare marketing website on her laptop

Less than 10% of sudden cardiac arrest victims outside of hospitals survive. Be Like Bill, a nonprofit organization based in central Indiana, aims to change that statistic by empowering the community with resources (more AEDs) and support (heart emergency preparedness training). To achieve these goals, the leaders of Be Like Bill reached out to TBH Creative for nonprofit healthcare marketing support.

The result? A revitalized website with clear key messaging and improvements to the identity assets. These deliverables are the first step to equipping Be Like Bill’s team to achieve its mission to help turn everyday people into lifesavers.

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Attract and retain patients with a robust healthcare content strategy

healthcare content strategy

A robust healthcare content strategy is paramount for large healthcare organizations wanting to navigate the complexities of the healthcare industry.

If you are a marketing director or CMO of a healthcare organization, you have probably experienced the challenge of managing the shifting landscapes of healthcare marketing this year. With advancing technologies and evolving customer expectations on the horizon, 2024 promises more of the same.

A well-defined healthcare content strategy ensures that healthcare organizations disseminate accurate, timely, and relevant information to patients in the smartest and most effective ways possible.

We know how challenging it can be to create and execute digital healthcare marketing efforts that produce the desired outcome: attracting and retaining patients. So, we’ve written this blog for you. We aim to provide you with actionable insights and a patient engagement strategy that supports and elevates your healthcare content strategy.

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The current state of HIPAA-compliant website analytics in healthcare marketing

hipaa-compliant website analytics

If you do any work associated with websites or marketing in the healthcare industry, you’ve likely heard about the bulletin released in December 2022 by the Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS), which addressed the use of tracking technologies on websites that require HIPAA compliance.

This new guidance makes it clear that using healthcare marketing tracking technologies (such as Google Analytics or the Meta Pixel) on a healthcare website constitutes a HIPAA violation due to their collection of protected health information (PHI).

This has caused a good deal of chaos for healthcare entities trying to collect data in a HIPAA-compliant way, as some methods previously thought to be acceptable would be in violation under this interpretation. It’s left many marketers and website owners confused and wondering: Is there such a thing as

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Healthcare marketing challenges: how to turn issues into opportunities

Are you a marketing executive struggling to navigate your way through the healthcare marketing challenges of the industry?

The highly regulated nature of healthcare and the deeply personal and emotional nature of healthcare decisions add complexity to healthcare marketing. Other industries don’t face the same types of challenges.

We know we’re preaching to the choir, so at least it may help to know that you’re not alone.

This article covers some healthcare marketing ideas and solutions to help you transform your healthcare marketing challenges into opportunities. Let’s get started.

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