Healthcare marketing books: Our 12 top recommendations for your reading list

Healthcare marketing books illustration

As someone working in marketing for a hospital or healthcare organization, you’re busy and your time is valuable.

Between managing campaigns, analyzing data, and collaborating with your providers, learning sometimes can end up on the back burner. But, investing in your own growth is essential for staying ahead of the curve. That’s why we’ve curated this list of the best healthcare marketing books.

By taking the time to read (or stream) these helpful books about healthcare marketing, you can stay on top of best practices, get inspired, gain new perspectives, and become a more valuable asset to your coworkers.

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Healthcare guerrilla marketing: Inspired ways to turn leads into patients

Mega phone marketing illustration

If you are searching for a unique, creative, and unconventional way to make your hospital or doctor’s office stand out and be noticed, healthcare guerrilla marketing might be your answer.

We live in a world where healthcare systems compete for patients, technology is engrained in our culture, and marketing efforts are tired and overused. To reach consumers— who know they have a range of healthcare options to choose from—hospitals and doctor’s offices need to try a different approach to healthcare marketing.

Read on to learn why we think healthcare guerrilla marketing is an option to consider.

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Direct-to-consumer marketing in healthcare: Benefits and dynamic examples

woman uses her smartphone, a form of direct to consumer marketing in healthcare , to check her vitals after exercising

Direct-to-consumer marketing in healthcare is a way for medical organizations, doctor-owned practices, pharmaceutical companies, wellness programs, and other care providers to advertise services, treatments, and products straight to patients.

This type of healthcare marketing enables healthcare brands to connect with and build trust directly with their patient audiences.

Read on to learn the benefits of direct-to-consumer marketing, see examples of successful medical advertising campaigns, and get tips for creating a healthcare marketing plan that improves the patient experience for people in your target audience.

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5 healthcare marketing examples that increase patient appointments

doctor with patient

The top healthcare marketing trends paint an undeniable picture of where the industry’s headed: online. Successful healthcare marketing examples tap into the power of digital to prioritize convenience, amplify healthcare services, and personalize communications. The cultural context supports this trend in healthcare marketing: Today’s healthcare marketing statistics prove that patients want digital solutions. Consumers will […]

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Omnichannel marketing in healthcare: 7 strategies for growing patient satisfaction

omnichannel marketing in healthcare

Around 91% of patients will switch medical providers if they’re unhappy with their experience. Prioritizing patient satisfaction is your best shot at bringing your healthcare business success. Omnichannel marketing in healthcare nurtures patient satisfaction by creating a frictionless, integrated digital experience. If you’re curious about omnichannel and why it should be your number one strategy […]

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