Healthcare marketing CTAs, or calls to action, are essential to any digital marketing campaign. They help users understand what steps to take next, ultimately leading to more engaging and effective healthcare marketing plans. Even the most well-crafted healthcare marketing content may fail to achieve the desired response if they don’t include CTAs. In fact, according […]
Today’s healthcare organizations face significant challenges in attracting and retaining patients. Despite its efforts, many hospital systems do not have an effective hospital digital marketing strategy or are not utilizing healthcare marketing efforts to their full potential. Patients are doing their homework. A recent study found that 77% of patients perform online research before booking […]
As a social media ads manager, I’ve seen a lot over the last decade when managing Facebook ads for healthcare organizations or hospitals. The following guide is ideal for those aiming to optimize Meta advertising results for better patient attraction and retention, especially if you’re currently: *You don’t have to look back too far to […]
The Aster Awards honor the nation’s best healthcare advertising campaigns each year. We are pleased to announce that healthcare marketing group TBH Creative was awarded six Aster Awards for outstanding work in 2023, including three gold and two silver awards.
A distinguished panel of judges selects winners based on excellence in healthcare marketing strategy, creativity, effectiveness, and production. We are honored to be recognized as a top healthcare marketing group again this year.
Search engine optimization best practices change regularly, but visibility is a consistent priority for CMOs and healthcare marketing directors across all industries, which is why it’s unsurprising that SEO for healthcare websites is always a top priority for hospitals and large medical practices when planning their marketing efforts.
