Healthcare Marketing Posts

Healthcare marketing group TBH Creative wins five 2024 Aster Awards

Five 2024 Aster Awards were presented to healthcare marketing group TBH Creative

The Aster Awards honor the nation’s best healthcare advertising campaigns each year. We are pleased to announce that healthcare marketing group TBH Creative was awarded six Aster Awards for outstanding work in 2023, including three gold and two silver awards.

A distinguished panel of judges selects winners based on excellence in healthcare marketing strategy, creativity, effectiveness, and production. We are honored to be recognized as a top healthcare marketing group again this year.

Read more

Supercharge your growth with proven group practice marketing tactics

people in a meeting to talk about group practice marketing

In the world of healthcare, doctors and specialists often come together to form a medical partnership, and group practice marketing is one of their many collective efforts. While their main goal is to provide excellent care to patients, they also need to offer a unified strategy and voice when it comes to healthcare marketing.

If you oversee group practice marketing, you may have struggled with navigating the intricacies of inbound patient lead generation while promoting a shared vision, services, and brand identity.

This blog article delves into the world of group practice marketing, exploring key strategies and providing tips that empower healthcare professionals to provide exceptional care, reaching and resonating with their ideal target audience.

Read more

Become an expert at inbound marketing for healthcare

inbound marketing for healthcare

If you’re in charge of inbound marketing for healthcare, you know how effective this tactic can be when it’s done right.

Instead of bombarding your audience with messaging when they don’t ask for it, such as with advertising or cold calling, inbound marketing leads your patients “in.” They ended up on your website because you provided the helpful, educational content and other healthcare marketing assets they wanted when they were looking for it.

A good strategy for inbound marketing for healthcare builds trust and credibility, ultimately increasing brand awareness, customer engagement, and inbound patient lead generation.

If you’re a healthcare marketer needing tips to become an expert at inbound tactics, you’ve come to the right place. This article will give you a great foundation for success in healthcare inbound marketing.

Read more

Case study: Nonprofit healthcare marketing refresh powers organization’s lifesaving mission

Woman views Be Like Bill's nonprofit healthcare marketing website on her laptop

Less than 10% of sudden cardiac arrest victims outside of hospitals survive. Be Like Bill, a nonprofit organization based in central Indiana, aims to change that statistic by empowering the community with resources (more AEDs) and support (heart emergency preparedness training). To achieve these goals, the leaders of Be Like Bill reached out to TBH Creative for nonprofit healthcare marketing support.

The result? A revitalized website with clear key messaging and improvements to the identity assets. These deliverables are the first step to equipping Be Like Bill’s team to achieve its mission to help turn everyday people into lifesavers.

Read more