Direct-to-consumer marketing in healthcare: Benefits and dynamic examples

woman uses her smartphone, a form of direct to consumer marketing in healthcare , to check her vitals after exercising

Direct-to-consumer marketing in healthcare is a way for medical organizations, doctor-owned practices, pharmaceutical companies, wellness programs, and other care providers to advertise services, treatments, and products straight to patients.

This type of healthcare marketing enables healthcare brands to connect with and build trust directly with their patient audiences.

Read on to learn the benefits of direct-to-consumer marketing, see examples of successful medical advertising campaigns, and get tips for creating a healthcare marketing plan that improves the patient experience for people in your target audience.

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5 healthcare marketing examples that increase patient appointments

doctor with patient

The top healthcare marketing trends paint an undeniable picture of where the industry’s headed: online. Successful healthcare marketing examples tap into the power of digital to prioritize convenience, amplify healthcare services, and personalize communications. The cultural context supports this trend in healthcare marketing: Today’s healthcare marketing statistics prove that patients want digital solutions. Consumers will […]

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Omnichannel marketing in healthcare: 7 strategies for growing patient satisfaction

omnichannel marketing in healthcare

Around 91% of patients will switch medical providers if they’re unhappy with their experience. Prioritizing patient satisfaction is your best shot at bringing your healthcare business success. Omnichannel marketing in healthcare nurtures patient satisfaction by creating a frictionless, integrated digital experience. If you’re curious about omnichannel and why it should be your number one strategy […]

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Put patients first: A roadmap to relationship marketing in healthcare

dad with his daughter in a doctor's office

Relationship marketing in healthcare is fundamental to building patient trust. By the time a new patient checks in, they’ve read Google reviews about your practice and watched a playlist of YouTube videos about their condition. What patients come to experience for themselves is your brand’s promise in action. Patient-centric digital marketing uses technology to bridge […]

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