Customers are constantly bombarded with messages from businesses. To stand out among the constant chatter, you must write website copy that engages people on an emotional level and tells stories that are relatable, inspiring, and memorable. The most effective website storytelling builds strong connections with your audience and establishes a foundation for brand loyalty and […]
Great digital-first logos make sense for the business or organization they represent. The best are uncomplicated, memorable, and versatile. But that wasn’t always the case. As recently as ten years ago, most companies were still doing a lot of their communicating offline. Think memos on letterhead, direct mail collateral, magazine ads, and other popular forms […]
Are your photos telling the right story about your company? Visual content is powerful, so powerful that human brains can process a picture 60,000 times quicker than some words. Not all marketing photography is created equal, though. Researchers have found that customers connect with images they feel are authentic. These “real” shots, in fact, have […]
Stop for a moment, and think about your customers and what they need. Pretend you’re traversing the internet and looking for an orthopedic hospital, searching for a software solution, trying to find hardwood flooring for your home, or maybe even hunting for a new church. If you’re like most people, at some point in your […]
We all know the hustle. Business owners, especially, are generally quick to make decisions because there are a thousand more decisions to be made in just one day. So, when it comes to selecting images that represent your company and the culture, you hit up one of those stock sites, enter ‘relevant’ search terms, fill […]
