Brand Development Posts

Creative marketing strategies: Taking on the competition

A little friendly competition could be just what you need to jump start your marketing efforts. Calling out your rivals can be an effective marketing strategy if done well, and can help to generate interest in your company. In this post, we’ll take a look at some creative examples of companies who have successfully implemented […]

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Web design trends: 6 examples of online brand style guides

A brand style guide is essentially a set of rules defining how your brand should be portrayed. Brand style guides help to ensure consistency across all marketing materials, both online and offline. Creating an online version of your style guide is beneficial since it offers a central, easily accessible place to get information for anyone […]

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5 reasons brand identity is important for your business

Looking for more design tips? Find out what makes a strong website design. A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But, what goes into creating a brand identity supports your business goals, and why is branding so important? What […]

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Choosing a color scheme for your website

Colors help give life to a website, and influence the overall feeling it invokes. A well-thought-out color palette can be used to influence the emotions of your viewers and support the message you want your website to portray. This article will help you get started creating your color scheme by providing considerations and tips for […]

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Four Examples of Great Interactive Annual Reports

Check out a newer version of this post! For more recent examples, head over to our latest online annual report showcase. As more companies begin to go beyond print-only and compliment their annual reporting by presenting this information online, one of the first questions that may come up is “How do you make an interactive […]

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