Images are a powerful communication tool on the web. Selecting the right imagery for your website can help attract attention, elicit emotion, and build trust with your visitors. Therefore, choosing images is a crucial step in the website design process. It’s important to put thought into the images you choose for your website and how […]
Brand Development Posts
A little friendly competition could be just what you need to jump start your marketing efforts. Calling out your rivals can be an effective marketing strategy if done well, and can help to generate interest in your company. In this post, we’ll take a look at some creative examples of companies who have successfully implemented […]
A brand style guide is essentially a set of rules defining how your brand should be portrayed. Brand style guides help to ensure consistency across all marketing materials, both online and offline. Creating an online version of your style guide is beneficial since it offers a central, easily accessible place to get information for anyone […]
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But, what goes into creating a brand identity supports your business goals, and why is branding so important? What is a brand identity? When you create a brand identity, you’re essentially applying […]
Colors help give life to a website, and influence the overall feeling it invokes. A well-thought-out color palette can be used to influence the emotions of your viewers and support the message you want your website to portray. This article will help you get started creating your color scheme by providing considerations and tips for […]
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