Brand Development Posts

The judges have spoken, and they have good news! The Indianapolis chapter of the American Advertising Federation (AAF) honored Orthoindy with the prestigious Judge’s Choice award for its back and neck pain commercial and internet promos. This video series was part of the award-winning marketing campaign that we helped them develop to promote spine surgery services.

The American Advertising Awards, or ADDYS, recognize and reward the creative spirit of excellence in the art of advertising.

This article takes a closer look at the strategies and tactics that helped OrthoIndy attract new patients and increase conversions. We’ll delve into the creative process behind the commercial that took home the ADDY for “excellence in the art of advertising” and share insights for creating a marketing campaign that gets results in a competitive landscape.

A successfully established brand strategy not only informs your marketing and other communication efforts but also enhances audience appeal, employee engagement, and your organization’s actual value and equity in the marketplace. In this article, we’ll look at the key components of how a solid brand strategy ties to your organization’s tangible market value. What is […]

To create a website that your customers actually enjoy using, you need to spend some time thinking about your users and figuring out how, when, and why they use your site. In this article, you’ll learn how to use customer journey mapping to make a plan and get 10 key planning strategies to consider before […]

Customers are constantly bombarded with messages from businesses. To stand out among the constant chatter, you must write website copy that engages people on an emotional level and tells stories that are relatable, inspiring, and memorable. The most effective website storytelling builds strong connections with your audience and establishes a foundation for brand loyalty and […]

Great digital-first logos make sense for the business or organization they represent. The best are uncomplicated, memorable, and versatile. But that wasn’t always the case. As recently as ten years ago, most companies were still doing a lot of their communicating offline. Think memos on letterhead, direct mail collateral, magazine ads, and other popular forms […]