With a rapidly-expanding healthcare market and aging baby boomer population, there’s a growing need for more relevant, targeted senior healthcare marketing. The U.S. Census Bureau predicts that people 65 and older will account for over 20 percent of the total population by 2030. Americans also live longer—average life expectancy went up from 75.19 years in 1990 […]
Marketing to healthcare professionals is extremely competitive, requiring agencies and freelancers to bring their A-game and deploy smart strategies that helps them stand out from the crowd. According to Reuters, U.S. healthcare spending will reach nearly $6 trillion by 2027. Within that market, doctors and other healthcare professionals have a ton of spending power. They make critical […]
With the growing consumption of video content over the last few years, healthcare marketing videos are an excellent medium for educating patients, explaining complicated procedures, and helping people connect to your healthcare practice. From quick clips to feature-length content, videos and other interactive assets can elevate your healthcare marketing storytelling and allow you to drive better engagement through inbound […]
Investing in healthcare marketing consulting can help you reach more potential patients and grow your business. While your team may be experts in the medical field and know how to provide excellent patient care, effective marketing takes an entirely different set of skills. This article will cover five reasons why working with an agency that […]
Since COVID-19 first popped on the radar, hospital marketing teams learned a lot. Professionals quickly learned how to adapt and roll with the new “norm”—including the need to build more patient-centric digital experiences. Healthcare marketing researchers found that 51% of patients prefer a digital connection for five fundamental interactions: scheduling an appointment, filling out forms, […]
