Creating and executing a great healthcare marketing plan is key to attracting and engaging your patients. Healthcare organizations used to rely on word-of-mouth to attract new patients or customers. But today, the experience a potential patient has with your healthcare business most often starts online, where they’re researching you and your competitors to decide on […]
Healthcare Marketing Posts
For a growing number of people, the habit of sticking with a provider just because you “like them” is fading away. Today’s patients anticipate excellent service at every point during their healthcare journey. This expectation means having a good hospital website so your practice can provide a satisfying experience online is no longer an optional […]
Quantifying the return on investment for a healthcare redesign project can be difficult. Not everything is measurable back to dollars. These sites have complex functionality needs, including multiple calls to action, and require HIPAA compliance considerations. Determining what you need requires a delicate balance between time, tasks, and budget. Keep reading to learn which factors […]
Because of their inherent complexity and the challenges of regulatory compliance, healthcare website design projects are notoriously complicated and prone to costly mistakes. Whether you’re a small private practice or a multi-campus hospital system, you can protect your budget and improve your outcome by watching out for these nine common mistakes. Mistake #1: Fail to […]
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