Healthcare Marketing Posts

48 astoundingly good hospital websites that deliver for their patients

user checks out a good hospital website on his smartphone

For a growing number of people, the habit of sticking with a provider just because you “like them” is fading away. Today’s patients anticipate excellent service at every point during their healthcare journey. This expectation means having a good hospital website so your practice can provide a satisfying experience online is no longer an optional […]

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How to get more ROI from your healthcare website design

Quantifying the return on investment for a healthcare redesign project can be difficult. Not everything is measurable back to dollars. These sites have complex functionality needs, including multiple calls to action, and require HIPAA compliance considerations. Determining what you need requires a delicate balance between time, tasks, and budget. Keep reading to learn which factors […]

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Avoid these 9 common healthcare website mistakes

Because of their inherent complexity and the challenges of regulatory compliance, healthcare website design projects are notoriously complicated and prone to costly mistakes. Whether you’re a small private practice or a multi-campus hospital system, you can protect your budget and improve your outcome by watching out for these nine common mistakes. Mistake #1: Fail to […]

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