A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But, what goes into creating a brand identity supports your business goals, and why is branding so important? What is a brand identity? When you create a brand identity, you’re essentially applying […]
Colors help give life to a website, and influence the overall feeling it invokes. A well-thought-out color palette can be used to influence the emotions of your viewers and support the message you want your website to portray. This article will help you get started creating your color scheme by providing considerations and tips for […]
Check out a newer version of this post! For more recent examples, head over to our latest online annual report showcase. As more companies begin to go beyond print-only and compliment their annual reporting by presenting this information online, one of the first questions that may come up is “How do you make an interactive […]
Last week Google got a bit closer toward becoming a truly competitive social network channel for companies, nonprofits, organizations, brands, products, and other entities when it launched Google+ Pages, its answer to Facebook fan pages. Creating pages is open to all brands now, and we’ve created our profile so that you can add TBH Creative […]
Is your company in need of a branding makeover? The business dictionary states that brand identity is “the visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers’ mind.” Let’s face it. The first thing customers are probably going to see is your logo. […]
