Brand identity & why it’s important

Is your company in need of a branding makeover?

The business dictionary states that brand identity is “the visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers’ mind.”
Let’s face it. The first thing customers are probably going to see is your logo. Your logo is the face of your company. You want it to look nice, and make sense . . . right? 

There are several different items that contribute to identity; logos are not the only thing your company needs.
Just Creative Design posted several examples:
  • A Logo
    (The symbol of the entire identity & brand)
  • Stationery
    (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral
    (Flyers, brochures, books, websites, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design
    (Tangible clothing items that are worn by employees)
  • Signage
    (Interior & exterior design)
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication
    (Audio, smell, touch, etc.)
  • Anything visual that represents the business

Brand New is also a great website that shows several company logo transformations. Each entry includes reasoning as to why the person submitting it thinks it is a good or bad change. If your company needs a branding makeover, be sure to consult a professional.  People do not like change. When large brands have major branding makeovers, usually it doesn’t go over well with the public at first. After a few months, customers get used to the change.
Companies need to update their logos, websites, ect. every once in a while. It is not recommended to do it frequently; sometimes a change after 5-10 years is nice and refreshing.
After all, do you think Pepsi kept the same logo throughout the years? Definitely not.

TBH Creative

About the author | TBH Creative

TBH Creative is an Indianapolis-based web design and marketing company. Our services include web strategy & planning, website design and development, inbound marketing, SEO, branding, graphic design, and marketing reporting.

Since 2004, TBH Creative has worked with hundreds of companies in a wide range of industries, including healthcare, finance, and service. We specialize in developing complex, enterprise-level websites that convert.

We believe in clear communication, high standards of excellence, and beating deadlines. But beyond those ideals, what really drives the heart of our business is your business. We take pride in helping our clients achieve more with digital marketing and web design than they ever thought possible.

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