The Aster Awards is a national competition that recognizes the best medical marketing campaigns. We are pleased to announce that TBH Creative was awarded eight Aster Awards—including five gold—for outstanding work as a healthcare marketing company.
The Aster Awards’ distinguished judging panel selects winners based on excellence in strategy, creativity, effectiveness, and production. TBH Creative is honored to be recognized again as a top agency for results-driven healthcare marketing. (Learn about our past wins in 2020, 2019, and 2018.)
Keep reading to find out which of our top-tier 2021 projects won in “the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing company professionals for outstanding excellence in advertising, marketing, and communications.”
Our 2021 award-winning healthcare projects
GOLD: Minimally Invasive Spine Surgery Campaign
Client partner: OrthoIndy
TBH Creative’s contributions included:
- planning, strategy, and persona definition
- redesign/development of service page for back and neck (including SEO optimization and content organization changes)
- service page optimization
- pillar page content creation (web page and PDF)
- landing page creation
- automated email drip campaign
- CTAs and custom artwork
- social media paid ad strategy, graphics, and management
- PPC ad strategy and management
- reporting
GOLD: Knee Care Campaign
Client partner: Illinois Bone & Joint Institute
TBH Creative’s contributions included:
- planning, strategy, and persona definition
- blog post writing and content optimization/SEO
- pillar page content creation (web page and PDF)
- service page optimization
- landing page creation
- automated email drip campaign
- CTAs and custom artwork
- social media paid ad strategy, graphics, and management
- PPC ad strategy and management
- reporting
“We’ve really come to fully trust the TBH Creative team, their recommendations, and their overall strategies when it comes to our digital campaign initiatives. They’ve taken the time to get to know IBJI, our distinct challenges, and our objectives to craft campaigns that are not only based on best-practice knowledge gained from their extensive experience but also fine-tuned to get the best results with our specific targets in our specific region.”
—Maggie Sketch, Senior Marketing Manager
GOLD: Hip Pain Campaign
Client partner: Logansport Memorial Hospital
TBH Creative’s contributions included:
- planning, strategy, and persona definition
- blog post writing and content optimization/SEO
- service line webpage creation
- pillar page content creation (web page and PDF)
- top-funnel assets creation
- CTAs and custom artwork
- social media paid ad strategy, graphics, and management
- PPC ad strategy and management
- reporting
“Our longstanding partnership with TBH Creative has consistently produced meaningful work that leads our patients to positive experiences with our hospital and makes a positive impact on their quality of life. On top of meaningful work, it also yields insightful results that we can build on for new projects in the future. We rely on Tatum and her healthcare marketing company team for their data-driven, strategic approach to digital marketing that helps us achieve and exceed our marketing goals.”
—Carmen Jones, Director of Marketing and Community Relations
GOLD: Healthcare Blog
Client partner: Indiana Hand to Shoulder Center
TBH Creative’s contributions included:
- blog post calendar creation and planning
- keyword research
- conducting interviews and additional research
- writing and editing post content
- production work and interlinking to add blog post content to the website
- blog design and development
“TBH Creative is knowledgeable, thorough, organized, and intuitive. They listen and respond to our needs. They bring innovative ideas to the table, seek feedback, and adjust accordingly. We could not be happier with our new website, blog, multiple campaigns, and overall marketing exposure we have had with the entire TBH team.”
—Angie Stevenson, Chief Executive Officer
GOLD: Website Physician Directory
Client partner: OrthoIndy
TBH Creative’s contributions included:
- scope specifications and planning options
- web design
- application development
- testing and reporting
SILVER: Healthcare Event Marketing and Branding
Client partner: Megan S. Ott Foundation
SILVER: Physician Referral Email Marketing
Client partner: Logansport Memorial Hospital
BRONZE: Pregnancy and Postpartum Services Campaign
Client partner: Logansport Memorial Hospital
For more about the Aster Awards—
Check the Aster Awards website and an upcoming issue of Marketing Healthcare Today (a publication that showcases exceptional healthcare marketing company work) to view all of the winners, find out about next year’s deadline for submissions, and learn more about the judging process.
FAQs on how to find a top healthcare marketing company
Picking a new medical marketing partner isn’t easy. Accolades, like the Aster Awards, are just one of the factors that you should consider when making a decision about which group of experts you should work with on your next project. Explore the answers in the following FAQ to get tips on how to choose a new healthcare marketing agency.
What does a healthcare marketing company do?
A firm that specializes in marketing in the healthcare industry may provide many different ways. Some of the most common services include:
What are common reasons why you might need help from a healthcare marketing company?
People reach out to TBH Creative all the time for a variety of reasons. Some of the things we hear the most frequently from new potential clients include:
- “We need a strategy and healthcare marketing plan.”
- “Our medical marketing is not getting results.”
- “We have competition, and they are out-marketing us.”
- “Our in-house healthcare marketing team needs extra support.”
- “We had to part ways with our former agency.”
- “Our current website no longer represents we are and what we do.”
We do okay with word-of-mouth referrals. How do I know when it’s time for my organization to invest more in medical marketing?
That’s great! It’s always wonderful when a hospital or practice gets leads from their existing patients’ recommendations. Still, web content also plays a huge role in decision-making for modern healthcare consumers. Medical marketing campaigns are one way that you can ensure new customers keep making appointments with your doctors and specialists.
Around 80% of U.S. adults have used the internet to make a healthcare-related search in the past year, according to a survey commissioned by Doctors.com. The research findings also revealed that over 60% of all the respondents will choose one healthcare provider over another if the former has a stronger online presence that includes more relevant, accurate, and user-friendly information.
Work with the right healthcare marketing company
We’d like to end by taking a moment to give special thanks to all of our client partners. We couldn’t do this without you and feel extremely lucky to work with partners who inspire everyone at our agency to produce award-winning websites and digital campaigns year after year.
If you’re looking for a new agency with experience in healthcare marketing to help you attract more patients, TBH Creative can help. Let’s talk.
