Articles to help you improve your digital marketing
Did you know that only 26% of hospitals actively share content on social media, even though most patients and doctors say that social media has shaped how they seek and provide medical services? With social usage continuing to trend upwards, it’s critical for every business in the medical industry to have a clear strategy for social media marketing healthcare services, […]
According to a Mercer report, demand for healthcare workers will outpace supply in just three years. How can you focus all of your B2B healthcare marketing on the right experts for your team? By executing target marketing in healthcare. In this article, we’ll explore how you can use targeted marketing to reach healthcare professionals who […]
The growing demand for remote work options has blown open the door for healthcare marketing webinars. Though in-person networking events are opening up again, online classes are more popular than ever. In fact, 95% of survey respondents name webinars as an essential component of their marketing strategy. The healthcare industry is changing at an explosive rate. Leverage your […]
With a rapidly-expanding healthcare market and aging baby boomer population, there’s a growing need for more relevant, targeted senior healthcare marketing. The U.S. Census Bureau predicts that people 65 and older will account for over 20 percent of the total population by 2030. Americans also live longer—average life expectancy went up from 75.19 years in 1990 […]
Marketing to healthcare professionals is extremely competitive, requiring agencies and freelancers to bring their A-game and deploy smart strategies that helps them stand out from the crowd. According to Reuters, U.S. healthcare spending will reach nearly $6 trillion by 2027. Within that market, doctors and other healthcare professionals have a ton of spending power. They make critical […]
