Perspective, tips, and insights

Podcasts aren’t just for comedy and true crime. They’re an increasingly popular medium for people who want to get helpful information quickly and conveniently.

In fact, 74% of podcast listeners say they tune in to podcasts to learn something new. For busy marketers, podcasts provide an efficient way to learn new tactics and strategies from industry peers and experts.

The trouble is, if you search for marketing podcasts on Spotify or Apple Podcasts, you’ll get literally thousands of results. With so many options, it can be hard to find good pods that are relevant to your role and interests.

We feel your pain and decided to help narrow things down with a little marketing podcast cheat sheet. Read on to find a variety of options for each area of marketing—and pop in those earbuds.

Retaining and attracting new patients to your healthcare organization isn’t easy, but understanding the distinct differences between group practices and private practices in healthcare marketing can be a game-changer (and help you stand out from the competition) when it comes time to put together a winning strategy.

When done right, marketing customization can provide significant results, such as enhanced engagement, improved conversion rates, higher return on investment, competitive advantage, and stronger data-driven decision-making.

While most marketers make significant investments in strategies for creating and distributing fresh content, some overlook creating a plan to leverage a valuable secondary audience: the internal team. However, if you want a leg up on the competition, thinking about ways to get more from each campaign with internal content enablement tactics is essential.

Because so much of a marketing team’s great work happens behind the scenes, the rest of the organization often has no idea what they’re up to—or why they should care. Content, in particular, can be a major blindspot within companies of all shapes and sizes.

But while employees outside of marketing don’t necessarily need to know “how the sausage is made,” they should be aware of what’s going out to the market. And the easier you make it for internal stakeholders to discover your marketing resources like blogs, ebooks, guides, videos, etc., the more likely they are to share them with their networks.

Are your campaigns and advertising efforts going nowhere fast? You may need the help of a healthcare marketing expert if:

You’ve been struggling to come up with new, innovative ideas that actually work,

You’ve been throwing spaghetti at the wall to see what sticks (e.g., you don’t have a real strategy), and

You’re spending tons of time and energy for little or no return on investment for your healthcare marketing dollars.

If you can relate to any of the statements above, you’ve come to the right place. This article will help you understand when to hire a pro and what to look for in a new partner.

We are excited to announce that the TBH Creative team has been recognized as one of the top B2B service providers of 2023 in Indianapolis by UpCity. This recognition isn’t just any award. It’s an endorsement of our relentless pursuit of excellence.

At TBH Creative, we’re all about setting standards.

Our award-winning team, specializing in web design and development, digital strategy, inbound marketing, and reporting, is committed to over-delivering and smashing deadlines. We master the art of balancing a customized approach for each project, right from the discovery phase to launch and beyond.

Why do we do it? Because with over 20 years of experience, our team has learned that it’s not enough for an agency to just create stunning, flexible websites and attention-grabbing marketing campaigns. The best marketing partners will help you create a strategy, craft the right solutions, then monitor results to ensure each client reaches their marketing goals.