Simon Sinek says, “People don’t buy what you do. They buy why you do it.” The “why” is a story, and the best marketing is supported by the stories we tell. With so many new AI tools right now helping marketers produce generic content quickly and cheaply, telling authentic and engaging stories is even more important. Given this new reality, what can you do to humanize marketing efforts to ensure your campaigns connect?
“A brand is what people say about you when you’re not in the room.” I love this quote from Amazon founder Jeff Bezos because it perfectly explains how brand reputation management is so much more than just setting up rules about the use of your company’s logo, color palette, or design system.
Your brand identity is shaped by every touchpoint. As you consider your upcoming marketing plans and your brand in the years ahead, here’s a question to consider:
What are you doing to ensure your marketing efforts enhance your brand reputation and make management easier?
Keep reading to learn more about brand reputation management, and check out some curated articles we recommend to spur your brand strategy thinking.
Entrepreneur and marketing guru Seth Godin once said, “The only way to consistently grow in B2B is to be better than very good.” If you must be “better than good” to grow, how can marketing help you stand out? One proven method to maximize your ROI is campaign optimization with growth marketing.
When you make customers the center of your business and focus on forming better relationships, loyalty increases, and growth happens more organically.
