Articles to help you improve your digital marketing
Entrepreneur and marketing guru Seth Godin once said, “The only way to consistently grow in B2B is to be better than very good.” If you must be “better than good” to grow, how can marketing help you stand out? One proven method to maximize your ROI is campaign optimization with growth marketing.
When you make customers the center of your business and focus on forming better relationships, loyalty increases, and growth happens more organically.
Welcome to the first post in our series about brand architecture models. This article explains what they are and why they matter. In addition, it includes constructs and visuals to help you establish a proper brand hierarchy that aligns with business objectives and informs future extensions of your brand.
It’s that time of the year again. Kids are heading back to school, and COOs and CMOs at hospitals and health systems across the country are making plans for 2024 that not only sustain but fuel patient growth. Central to the success of all those projection work is the creation of a strategic healthcare marketing budget.
After a year of financial ups and downs in 2023, thinking about your healthcare marketing needs in 2024 may seem especially daunting, especially if you know that marketing funds will be squeezed. The good news is you’re not alone. Just about everyone is having to do more with less in this post-COVID era.
On top of all that, old solutions won’t cut it. What works (and what doesn’t) continues to evolve rapidly. Plus, there are more ways than ever to reach your target audiences, staffing continues to pose a very real challenge, and new technologies (like AI tools for marketing) are changing the way the game is played.
Are you writing website content that makes an impact on your customers? How does your content stack up in today’s competitive online market? Between groundbreaking new AI technologies, Google algorithm updates, shifts in buyer behavior, and a dozen other ever-changing factors, the goalposts are always moving in the content marketing game. Keep reading for 12 […]
So, you’ve got this amazing idea, right? It seemed flawless when you came up with it. But when you put it out there, how can you know for certain it will help you reach your business goals? When campaigns and projects fall short, it’s often because their creators overlooked a crucial factor: the needs of the target audience. Creativity alone won’t cut it when it comes to ensuring your efforts connect, resonate, and convert. That’s why marketing persona interviews play such a pivotal role in the creation of any strategic plan.
