Every orthopedic website design project is a little different.
In some cases, a practice needs a complex, head-to-toe revamp because they’re rebranding or just a minor refresh to switch to a more flexible CMS and more modern page layouts.
Other times, a healthcare provider needs a lot of help in a lot of different areas—especially in cases where they aren’t quite starting over completely but they have a lot of tech debt, content issues, and functionality problems.
That was the complex situation with Illinois Bone and Joint Institute’s website.
With their recent redesign, IBJI needed web development rework, improved functionality, and more modern mobile designs to reach nearly 62% of their web audience on handheld devices.
Read on to learn more about TBH Creative helped IBJI’s with their multifaceted orthopedic website design project.
TBH Creative’s orthopedic website design work for IBJI, a multi-location practice serving the greater Chicago area, included:
- Website planning and site architecture
- Web design and responsive web development
- Content writing and optimization of key service pages
- Website production, redirect planning, training, and quality assurance testing
TBH Creative chatted about IBJI’s orthopedic website design project with Maggie Sketch, IBJI’s former director of marketing. Responses—below—have been condensed for length.
There are a lot of healthcare marketing agencies out there that also do orthopedic website design and development. Why did you choose TBH Creative as your partner?
Sketch: TBH Creative has been a true partner. They educate our team and work alongside us in all aspects. There’s no sense of opacity around recommendations or spend. TBH Creative is always transparent about what needs to be done and why something is important so that we clearly communicate with our leadership to get their buy-in.
The TBH Creative team has the skills and expertise to back up their recommendations. There are a lot of “experts” at agencies who are out there running tired, formulaic strategies that they can’t fully support. That’s not TBH Creative. They place an emphasis on tracking success against spend. Having results is a breath of fresh air.
Finally, I appreciate that TBH Creative isn’t interested in holding all of the keys to the kingdom and creating an environment where they hold back information or knowledge so that IBJI is reliant on TBH Creative’s team in perpetuity. They are open to teaching us so that we might be able to take things internally and save costs over time. It might sound simple, but a lot of other agencies try to keep clients fully dependent on them.
What did TBH Creative do to keep the project on track?
Sketch: The TBH Creative team was crystal clear about the website redesign timeline across the life of our project, giving us gentle nudges when needed as well as letting us know when we were at risk of falling off track due to delays with internal reviews and approvals. They understand that their piece is just one part of what our team was juggling at any given time and helped us be accountable so we stayed on track.
What do you think of the new site?
Sketch: One of the things with the new site that is a big success is we are able to more fully trust its data. In the past, our search engine rankings were so bogged down by technical issues on the old site that we didn’t have an accurate picture of how our content was performing.
In cleaning up the technical debt issues and starting from a solid technical foundation, IBJI is now in a much better position to optimize the site further from an on-page web copy and SEO perspective.
Would you recommend TBH Creative to other companies looking for a professional orthopedic website design agency?
Sketch: I’d absolutely recommend TBH Creative. They have made a huge difference in a short time with IBJI. They are definitely the type of healthcare marketing agency that makes you look back and wonder how you ever managed without them.
Why did IBJI need help? Why was this an important project?
Sketch: The main reason that IBJI needed help with this healthcare website redesign project was related to usability because that covers user experience, load time/site speed issues, and over all functionality. IBJI offers world-class orthopedic care, and that means we need to have a world-class website to connect that care with our patients.
Which new features of this orthopedic web design project are you most excited about (and why)?
Sketch: I’m most excited about the new search pages and optimized doctor pages, which will load faster and provide a better user experience for people looking at our site from their mobile devices.
How will the website make life easier for patients and staff?
Sketch: The streamlined navigation, updated search functionality, and consistency across pages will make it easier for patients to access the information or care they need—faster. Also, the site’s improved UX for patients means more patients, and more patients means a more successful IBJI. And, that’s good for everyone.
FAQs about orthopedic web design
There are many things to consider when beginning to redesign an orthopedic website, from setting a budget and thinking about technology integrations to organizing (and writing) content and creating new page layouts.
Here are some answers to common questions that might be on your mind before starting the redesign of your healthcare practice’s orthopedic website.
How do you find the best agency to partner with on your orthopedic web design project?
You can find the best agency to partner with on your orthopedic web design project by doing some research online.
Look for agencies that have a lot of experience in designing and developing websites for healthcare organizations. Make sure the partners you’re considering have a good track record when it comes to meeting deadlines and building sites that get results.
If each candidate’s website doesn’t include case studies or portfolios, ask for references from past clients then reach out to them to learn about their experience working with the agency you’re considering. Some questions to consider include:
- Were you happy with the results?
- Would you recommend them to others?
- What could they do better?
What does “driving traffic” to your website mean?
Website traffic is the quantity, not quality, of visitors to your website. It is typically measured in terms of hits (the number of files downloaded from the site), unique visitors (the number of different individuals who visit the site), or pageviews (the number of times a page is loaded).
Driving traffic to a website means increasing the number of patients who visit your site. This can be done in a number of ways, such as using online advertising, optimizing your content for search engines (SEO), or even promoting it through social media.
What services do most web design companies offer? What if I need more?
Most web design companies offer a range of services, such as website design and development, online marketing, SEO, and social media marketing.
Some healthcare marketing agencies, like TBH Creative, also offer additional services, including website hosting, HIPAA-compliant patient form set-up, domain registration, and more.
View more case studies:
- Case Study: Leading Orthopedics Hospital Gets Colorful Healthcare Website Design
- Case Study: Healthcare Web Design for Regional Orthopedic Practice
- Case Study: Digital Patient Experience Improves With Strong Website Redesign