- Find a topic: Write about a topic that you know well or on an area that interests you. Still stumped? Once you have a topic, search for the term and “blog ideas” to find suggestions from others to help you figure out new blog post ideas.
- Develop a style: Be casual. Be yourself. Show your unique personality while upholding professionalism and the reputation of your company.
- Think carefully about titles: Your blog post title should contain one keyword or keyword phrase to show-up in search results, but don’t compromise creativity for search engine optimization. Don’t forget to also write your title in a way that entices visitors to click through and read your blog post
- Write to engage readers to leave comments: Select a blog post topic that others will want to discuss more. Keep in mind what will potentially elicit interaction from visitors.
- Moderate all comments. Publish those comments that add value or interesting opinions on the topic. Respond as necessary.
- Outbound links must be valid and reputable.
- Outbound links should open in new windows.
- Place at the end of the post.
- Develop a consistent style and general tone for all ending call to actions within your posts.
- If appropriate, emphasize keywords using bold or italics.
- If you can naturally repeat your keyword/phrase in the first sentence, that is good for search engine optimization.
- Provide samples of relevant keywords for your business or organization for team members to draw from.
- For example, for TBH Creative, these keywords include but are not limited to: web design Indianapolis, Indianapolis web design, website design Indianapolis, search engine optimization, web professional, web strategy.
Learn more about strategic blogging for business:
- How to blog for your business
- Social media & your business: Blogging
- How to use social networking tools with friends, colleagues and for business
- Blog content ideas: my business has a blog. Now what?
- Five must read web blogs
Need help getting started with a business blogging strategy? It doesn’t matter if you use WordPress, Blogger, MovableType, Facebook notes, Compendium Blogware, or another platform. We can help you evaluate options and plan an effective and powerful online marketing strategy.