Search Engine Optimization Posts

In this final installment in the Types of Website Traffic series, we’ll be looking at a third type of website traffic: referral traffic. Referral traffic comes in many forms and can help drive a wider variety of visitors to your website. This article will explain the importance of referral traffic and provide tips on how […]

In this second part of the Types of Website Traffic series, we are going to take an in-depth look at search traffic. Search traffic consists of two main categories: paid and organic. This article will explain the importance of search traffic, as well as ways you can increase the amount of visitors getting to your […]

How are people getting to your website? The answer to this question could help you improve your marketing strategy and increase your visibility on the web. Analyzing where your current website visitors are coming from will help you gain insight into where to focus your efforts for increasing website traffic. By using a service like […]

Online marketing (or internet marketing) is promoting your business through various mediums on the web. But what does that really mean? There are many different ways to engage in online marketing, and with rapid advances in web technology, new opportunities become available all the time. This can make it difficult to choose the best way […]

Writing for a website is different than writing for a hard copy marketing piece in many ways. A few of the things you have to consider are different types of calls to action, cross-linking, and keywords. And as any copywriter knows – there are three letters that loom large over any web copy: SEO. Search […]