Search Engine Optimization Posts

Have you ever said, “Ok, Google,” “Hey, Siri,” or “Hey, Alexa?” to a device? If you have, then chances are high that you’ve used voice search. Voice searches on phones and smart speakers are increasing, and some studies estimate 50% of searches will be done via voice search in less than two years. Optimizing your […]

After all the time and effort that goes into creating a website, finally launching it is an exciting moment! However, it’s important to remember that the work doesn’t stop there. You need an effective strategy in place in order to attract visitors to your website and increase engagement once your website is live. The following […]

Your company has decided to start a blog and you’ve been charged with responsibility for its content. You’ve talked with your website developer and set up the platform tools you’ll need. The technology is all in place – what happens next? You might think writing but the answer should be planning. Whether you have a […]

If you want to be successful, it’s important to stay up-to-date on what’s working and what’s not in the digital marketing world. Recently, I had the opportunity to be a guest co-host on SpinRadio with Michael Reynolds of SpinWeb. SpinRadio is a weekly program focused on inbound marketing and sales strategy. If there’s one thing […]

Last week on April 21st, Google released a new algorithm that is designed to reward mobile-friendly web pages – called “Mobilegeddon”. Google has decided that they want to give better usability to mobile device users when they make a Google search. Google doesn’t usually announce ahead of time about an algorithm change but this time […]