A marketing return on investment (ROI) holds healthcare marketing teams accountable to their goals and budgets. Tracking your healthcare marketing ROI is difficult, but dissecting the nuance is worth the effort. In this article, we’ll break down the benefits of measuring your healthcare marketing ROI, the metrics you should pay attention to, and how you […]
Healthcare brand marketing nurtures the relationships between healthcare organizations and their consumers. Branding is a marketing strategy that elevates the brand as a whole, promoting its healthcare services as evidence of the brand’s personality. But do patients really care about a medical practice’s “personality”? Over 56% of customers remain loyal to brands that “get them,” […]
The healthcare industry has experienced the most dramatic, immediate, and long-term pandemic impacts. Current healthcare marketing statistics form a complex roadmap out of the chaos, and leaders need to understand the data to steer public health in the right direction. Whether you’re a healthcare marketer, medical provider, or pharmaceutical researcher, the information in this article […]
Today’s ultra-competitive healthcare market requires creative, strategic healthcare marketing tactics that get results. Is your existing marketing program doing enough to help you stand out from your competitors? Sometimes all great marketers need is a little inspiration. Keep reading for five proven tactics you can try today to drive awareness and patient engagement, and get […]
Consumers today are armed with information, and 83% expect immediate personalization from the brands they choose. Healthcare precision marketing answers the call, giving prospects the customized communications they demand. Keep reading if you’re ready to embrace this new targeted approach. In this article, we’ll explore the nuances of healthcare precision marketing, so you can help […]
