Covid-19 has changed the business world forever, making the importance of marketing in healthcare increasingly obvious to medical practices and digital marketers. According to Pew Research, three-in-ten Americans report being online nearly all of the time. Many internet users spend that time searching for health-related information. Health brands can grow their businesses and help their […]
The Aster Awards is a national competition recognizing the best medical marketing campaigns. We are pleased to announce that TBH Creative was awarded eight Aster Awards—including five gold—for outstanding work as a healthcare marketing company. The Aster Awards’ distinguished judging panel selects winners based on excellence in strategy, creativity, effectiveness, and production. TBH Creative is honored […]
Service marketing in the healthcare industry is a way for practices to distinguish themselves and offer prospects a clear, customized path to wellness. Patients want better healthcare, but every option looks the same. Medical providers want to attract the right patients but are swamped by a massive influx of healthcare needs, especially post-pandemic. Targeting existing […]
The future of healthcare is digital: 76% of patients plan to use telehealth this year and 75% of medical consumers want a more customized experience. Medical practices need healthcare marketing solutions that keep pace with patient demands. The healthcare industry is on the frontlines of a world adapting to COVID, big data, and personalization. Keep […]
A marketing return on investment (ROI) holds healthcare marketing teams accountable to their goals and budgets. Tracking your healthcare marketing ROI is difficult, but dissecting the nuance is worth the effort. In this article, we’ll break down the benefits of measuring your healthcare marketing ROI, the metrics you should pay attention to, and how you […]
