Marketing to healthcare professionals is extremely competitive, requiring agencies and freelancers to bring their A-game and deploy smart strategies that helps them stand out from the crowd. According to Reuters, U.S. healthcare spending will reach nearly $6 trillion by 2027. Within that market, doctors and other healthcare professionals have a ton of spending power. They make critical […]
With the growing consumption of video content over the last few years, healthcare marketing videos are an excellent medium for educating patients, explaining complicated procedures, and helping people connect to your healthcare practice. From quick clips to feature-length content, videos and other interactive assets can elevate your healthcare marketing storytelling and allow you to drive better engagement through inbound […]
Investing in healthcare marketing consulting can help you reach more potential patients and grow your business. While your team may be experts in the medical field and know how to provide excellent patient care, effective marketing takes an entirely different set of skills. This article will cover five reasons why working with an agency that […]
Since COVID-19 first popped on the radar, hospital marketing teams learned a lot. Professionals quickly learned how to adapt and roll with the new “norm”—including the need to build more patient-centric digital experiences. Healthcare marketing researchers found that 51% of patients prefer a digital connection for five fundamental interactions: scheduling an appointment, filling out forms, […]
You’re here because your business is growing and changing, but you need effective medical marketing to acquire the new patients you structured your practice to help. Your healthcare service has massive value to offer the community, but you don’t know how to craft or carry that message in an efficient, compelling way. Plus, digital tools […]
