Posts by Tatum Hindman

As chief marketing officer (CMO) of your healthcare organization, you’re the creative healthcare marketing expert that facilitates growth, sets measurable KPIs, and drives profits through strategic marketing plans. That’s a significant workload to oversee and execute, even for the most capable executive, without a team of professionals to help you. Most CMOs will benefit from partnering with a skilled healthcare marketing group that has the experience and techniques to help them become a marketing success.

Retaining and attracting new patients to your healthcare organization isn’t easy, but understanding the distinct differences between group practices and private practices in healthcare marketing can be a game-changer (and help you stand out from the competition) when it comes time to put together a winning strategy.

When done right, marketing customization can provide significant results, such as enhanced engagement, improved conversion rates, higher return on investment, competitive advantage, and stronger data-driven decision-making.

Are your campaigns and advertising efforts going nowhere fast? You may need the help of a healthcare marketing expert if:

You’ve been struggling to come up with new, innovative ideas that actually work,

You’ve been throwing spaghetti at the wall to see what sticks (e.g., you don’t have a real strategy), and

You’re spending tons of time and energy for little or no return on investment for your healthcare marketing dollars.

If you can relate to any of the statements above, you’ve come to the right place. This article will help you understand when to hire a pro and what to look for in a new partner.

We are excited to announce that the TBH Creative team has been recognized as one of the top B2B service providers of 2023 in Indianapolis by UpCity. This recognition isn’t just any award. It’s an endorsement of our relentless pursuit of excellence.

At TBH Creative, we’re all about setting standards.

Our award-winning team, specializing in web design and development, digital strategy, inbound marketing, and reporting, is committed to over-delivering and smashing deadlines. We master the art of balancing a customized approach for each project, right from the discovery phase to launch and beyond.

Why do we do it? Because with over 20 years of experience, our team has learned that it’s not enough for an agency to just create stunning, flexible websites and attention-grabbing marketing campaigns. The best marketing partners will help you create a strategy, craft the right solutions, then monitor results to ensure each client reaches their marketing goals.

Patients have endless choices on who to trust with their healthcare. Creative healthcare marketing is necessary to make your hospital or healthcare organization stand out in a competitive market, make your name recognizable, and attract new patients.

If you feel like you’ve exhausted every healthcare marketing option out there, keep reading. In this article, we’ve put together six ideas that you can use to build trust and open the patient floodgates to your hospital or doctor’s office.