Posts by Tatum Hindman

Tatum Hindman

About the author | Tatum Hindman

Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and collaborating with clients to define and execute online marketing goals. She likes to blog about hot topics in web design and digital marketing, as well as share tips for strengthening your online presence.

How to choose the right healthcare marketing words

illustration of a word bubble with the plus sign in it to represent healthcare marketing words

Nearly 25% of Americans have limited or low health literacy. Medical marketers must choose healthcare marketing words that distill complex information to an audience that doesn’t always understand the terms. Success can lead to better health outcomes, but it requires communications expertise in both marketing and healthcare. Working with an agency adept at healthcare marketing is worth the investment. […]

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Looking for the best regional healthcare marketing partner? Here’s what you should know

photo of a local hospital that uses regional healthcare marketing to attract new patients

Nearly 89% of patients (pdf) drive an average of 8.6 miles to see their doctors. These regional healthcare marketing numbers tell us two things: Healthcare providers will have the most success marketing their services and treatments to patients who live nearby, but how do you choose a marketing partner who’s clued into your regional healthcare market? In this guide, […]

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The importance of marketing in healthcare: optimizing for traffic and trust

illustration of how growth is a reason for the importance of marketing in healthcare

Covid-19 has changed the business world forever, making the importance of marketing in healthcare increasingly obvious to medical practices and digital marketers. According to Pew Research, three-in-ten Americans report being online nearly all of the time. Many internet users spend that time searching for health-related information. Health brands can grow their businesses and help their […]

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