Client: Lushin

Successful B2B businesses require excellent marketing skills to thrive in the marketplace.

If your marketing strategy doesn’t cover the basics, like having an intuitive B2B marketing website, you could be stunting your business’s growth.

Lushin, a sales force development company, needed help updating its website design to create general brand uniformity, improve user navigation, and enable ease of website management.

They also wanted to support and grow their other marketing initiatives, including ads, emails, social media, and much more.

Read more about how TBH Creative helped Lushin with their B2B marketing website redesign project.

The solution—

TBH Creative’s B2B marketing website design work for Lushin included:

  • Increasing lead generation/form fills
  • Enabling team and users to find resources easier
  • Making editing in the HubSpot CMS easier
  • Increasing returning users
Launch date: September 2022
laptop view of Lushin's redesigned B2B marketing website

TBH Creative chatted about Lushin’s B2B marketing website project with Brian Kavicky, senior vice president, and Katlyn McKay, director of marketing. Their responses—below—have been condensed for length.

There are a lot of web design and brand companies in Indianapolis to choose from. Why did you choose TBH Creative as your partner?

McKay: We chose TBH Creative’s B2B marketers as our partner because of their quick turnaround time for ALL projects and maintenance issues, the creative minds they bring to every conversation, and their dedication to helping our marketing initiatives grow and become successful.

What did TBH Creative do to keep the project on track?

McKay: TBH Creative did an exceptional job organizing our project by ensuring all projects had a deadline attached and holding both parties accountable to them through consistent email correspondence.

What do you think of your new B2B marketing website?

Kavicky: TBH Creative had the patience and ability to customize artwork within the site that kept us on brand while using images that reflected points we wanted to make. It ended up better than stock images, yet it didn’t cost as much as hiring an artist.

McKay: My team and I, our clients, family members, and friends have all said only great things about the new website. The layout of the site itself provides for an easy user experience. The new site is also very aesthetically pleasing and does a great job encompassing the Lushin brand combined with the new Sandler brand standards.

We are always on track with schedule and budget, and they help manage us versus us having to keep them on track. Their wide range of capabilities means that nothing is “tough” or too big for them to complete.

—Brian Kavicky, Lushin, senior vice president

Would you recommend TBH Creative to others looking for a professional branding and web design team? Anything specific you’d like to tell them?

Kavicky: TBH Creative is the only web design company we have ever worked with that does what they say they can do. Nothing is challenging for them.

We are always on track with schedule and budget, and they help manage us versus us having to keep them on track. Their wide range of capabilities means that nothing is “tough” or too big for them to complete.

McKay: I would highly recommend TBH Creative to other companies looking for a professional web design agency.

If you’re looking for a reliable, efficient, highly-professional, and organized company to create your website or even redesign your current site, TBH Creative is the epitome of a company that cares about your business objectives. They will ensure that all of your marketing goals are met.


FAQs about building a B2B marketing website

There are many things to consider when creating a B2B marketing website, from setting a budget and curating the right brand strategy to developing high-quality content and creating new page layouts.

Here are some answers to common questions you may wonder about as you think through your vision of a B2B marketing website that aligns with your marketing goals.

What is B2B web design?

Business-to-business (B2B) web design is how a website is created to increase its page rank on search engines, attract more users, improve the bounce rate, and produce more high-quality leads.

How do you find the best agency to partner with on your B2B marketing website project?

Conducting online research for an agency to partner with for your B2B web design needs is a great strategy, but you need to know what to look for.

Look for agencies with a lot of B2B marketing experience designing and developing websites. Make sure that the partners you’re considering meet deadlines and generate excellent results from the sites they build.

If you’re considering partnering up with an agency but don’t have access to their case studies or portfolio on their website, ask for references from previous clients. You’ll want to find out if:

  • The goals they set were met
  • They were satisfied with the results
  • They’d recommend this agency
  • Anything could’ve gone better during the project

What should I include in my B2B marketing website?

Your website should accurately and clearly communicate your brand, core values, and mission. There are many ways to do this, but below are recommendations of where to start:

  • Communicate your brand message clearly and avoid industry jargon.
  • Produce high-quality, relevant content consistently, such as blogs, videos, or white papers.
  • Ensure your website supports easy navigation of resources and information.
  • Design a mobile-friendly website, as nearly 60% of all web traffic comes through mobile devices.

TBH Creative has experience helping B2B businesses reach their website and marketing goals. Contact us today for more information about how we can maximize your company’s growth.