Content hub strategy: 17 things you must stop doing to start getting better results

Building a website that features helpful resources is good (and it will help you attract new customers), but running a site with useful assets that are organized using a content hub strategy will give you an even better ROI.

This of it this way: Creating a content hub without a solid strategy is like going on a road trip to somewhere new without a map or GPS. You might eventually get where you’re going, but it will be a lot harder and take a lot longer than it would if you had planned ahead. The same is true for creating a content hub.

Well-planned marketing content creation will not only make it easier to create and maintain your content hub, but it will also help you attract more visitors and improve your search engine optimization, or SEO.

To help you get started with your planning, we’ve put together a list of tips to help you refine your content hub strategy to increase your chances for growth. Keep reading to discover which 17 things you must stop doing to achieve greater gains with your website assets.

What is a content hub and why do you need one as part of your SEO strategy?

A content hub is a website or section of a site that is devoted to aggregating and curating content around a specific topic. Content hub strategy is a way for businesses to organize and present their most valuable assets to customers, while also improving their SEO ranking.

There are many ways in which a content hub can improve your SEO. For example, by creating original, high-quality content, you can attract links from other websites and improve your search engine ranking. In addition, curating relevant content from around the web can help you build relationships with other website owners and improve your visibility in the search engines.

Will a content hub that’s poorly executed hurt your search engine rankings?

Without a doubt, hosting a content hub made up of low-quality resources will hurt your SEO efforts.

For example, if you don’t produce original content with value, you won’t be seen as a place to go for helpful resources by your customers (or search engines, like Google and Bing).

In addition, if you don’t carefully curate the content that makes up the spokes of content hub, you can end up attracting back links from inferior and irrelevant sites which can also hurt your SEO ranking.

21 things you must stop doing to start getting better results

At the end of the day, it’s all about getting people to your website to read your content then buy your product or service. The hard part is setting up a strategy designed to attract and convert your target audience.

Stay on top of your content hub strategy to ensure marketing success online by making sure these bad practices haven’t made their way into your process.

Creating a content map is a great way to organize and plan your content hub. It can also help you identify any gaps in your content and see how everything fits together.

One of the biggest mistakes businesses make is creating a piece of content and then never updating it or changing it.

The reality is that your content hub strategy (and the assets that are included in it) should be considered dynamic. At the minimum, you should update old content to add relevant interlinks. For even better results, you should always be thinking about ways to update and improve your content over time. This could mean expanding with new information, revising old information, or even completely overhauling a piece of content to make it more valuable.

If you’re not regularly checking your content hub’s analytics, you’re missing out on valuable insights that could help you improve your strategy. Use Google Analytics or another similar platform to track things like page views, time on site, and bounce rate, and make changes to your content hub accordingly.

It’s important to give your content hub time to grow before assessing its performance. Depending on your audience and content, you may need to wait a few weeks or even months before you start seeing any significant results. However, you should definitely be tracking key analytics metrics like page views, time on site, and bounce rate from the start, so you can identify any areas that need improvement.

If you want to know whether or not your content hub is successful, you need to track your results. Keep an eye on your traffic numbers, conversion rates, and other key metrics, and make adjustments as needed. This will help you continually improve your content hub and get better results over time.

Just because your content hub is a central location for all your content doesn’t mean you can forget about SEO and optimizing for target keywords. In fact, optimization is more important than ever if you want your content to be seen by as many people as possible.

Don’t forget to add new content to your content hub, too. Staying on top of what you have will lessen the chance that you’ll accidentally waste resources by creating two pieces of content targeting the same keyword target.

Social media can be a powerful tool for promoting your content and driving traffic to your content hub. Make sure to post links to your latest content on all your social media accounts, and encourage your followers to share and engage with your content.

It’s not enough to simply create great assets. You also need to make a content hub strateegy to ensure the right people are actually seeing this information. Promote your content through social media, and make sure to include calls-to-action that encourage people to check out all of the assets that are part of your content hub.

If you have an email list, make sure to promote assets from your content hub to subscribers on a regular basis. You can do this by sending out a weekly or monthly newsletter with links to your latest content, or by simply including a link to resources that are part of your content hub in your email signature.

Remember that evergreen blog post that blew up last year? The one all of your clients raved about? What are you doing to make sure people are seeing it today? When you’ve spent time and money to create a great web asset that is also evergreen (and really resonates with your target audience), make sure that your content hub strategy includes a plan to leverage it.

If you want your content to stay relevant, you need to keep it up-to-date. Make a point to regularly update your content, and add new information as needed. This will help ensure that your content is always fresh and relevant.

Keep an eye on what your competitors are doing with their content hubs, and see if there’s anything you can learn from them. If they’re doing something well, try to replicate it with your own content hub. And if they’re making mistakes, make sure to avoid them so you don’t make the same errors.

One way to identify your competition is to do a Google search for keywords related to your content hub. See which websites come up in the results, and take note of their content strategy. What topics are they covering? Are they using any of the same tactics you are?

If you want your content hub strategy to be successful, you can’t be happy with mediocre assets to promote. Always strive to create the best content possible, and don’t settle for anything less. The effort you put into creating high-quality content will pay off in the long run.

Don’t forget to write unique, keyword-rich page titles and meta descriptions. These essential snippets of text help people find your content and tell search engines understand what your content is about.

Don’t be afraid to try new things with your content hub. If you’re not sure what’s going to work, the only way to find out is to experiment. Try different types of content, different formats, and different strategies, and see what gets the best results.

It’s important to remember that your content hub is not for you, it’s for your audience. Write your content with them in mind, and focus on creating pieces that will be interesting and useful to them.

Don’t use too many acronyms or write using lots of jargon. Like spelling and grammar errors, making web copy in the pieces that are part of your content hub will make them harder to scan. If you have a hard time with proofreading, consider having someone else read your content to catch overly complex passages that don’t make sense (not to mention any errors you may have missed).

Just because your content hub is a central location for all your content doesn’t mean you should only promote content that you create yourself. If you come across an article or piece of content from another source that you think would be valuable to your audience, don’t hesitate to include it in your content hub strategy.

If you typically write straight-forward blog posts, try creating an infographic, checklist, how-to resource, top 10 list, or a video instead. You may be surprised at how well your audience responds to different content formats.

Don’t forget to make your content shareable. If you want people to share your content, you need to make it easy for them to do so. Add social sharing buttons to pieces included in your content hub and make sure each asset is formatted correctly for easy distribution to each social network. Additionally, use engaging headlines, persuasive callouts, and eye-catching images to encourage people to interact with and share assets.

One of the best ways to get more mileage out of your content is to repurpose it for different channels. If you have a blog post that performed well, try turning it into an infographic or a podcast episode. This will help you get more bang for your buck, and it will also help you reach a different audience.

Just because your content hub is getting some traffic doesn’t mean you should be content with the status quo. Always strive to increase your traffic, and look for ways to get more people from your target audience to see your content and engage with it.

When it comes to building a content hub strategy that delivers, remember that quality is king. Publishing low-quality or duplicate content can hurt your SEO and damage your reputation. A content hub should contain original content that is relevant to your audience. Bonus tip: To encourage ongoing engagement, keep to a schedule of posting on a regular basis.

Did you know … fresh content helps improve your website’s SEO? Search engines love new content, so the more you add, the better your chances of ranking highly in search results.

Your website’s design is important for two reasons. First, it affects how easy your website is to use. If your website is difficult to navigate, people will leave and go to a competitor’s site. Second, your website’s design affects how search engines view your site. Is your design making it difficult for search engines to crawl and index your content?

Simply put: the design of a content hub should be clean and user-friendly, so that visitors and Google can easily find the information they are looking for.

Don’t forget to format your content for easy readability. Your content should be easy to read so people will actually read it. Use short paragraphs, headlines, pull quotes, and bullet points to make your content more readable. Additionally, use images and videos to break up your text and add visual interest.

Using a strategy for content hub success

If you’re serious about improving your SEO rankings, then a content hub strategy is a must. It’s the ideal way to create a go-to destination for anyone looking for your latest and greatest content.