Joy Olivia Miller

About the author | Joy Olivia Miller

Joy is the creative director at TBH Creative and uses her expertise to help clients use their online communications to build, design, and manage their brands. She likes to blog about content marketing in all its forms, the latest trends in digital marketing, and share tools with readers.

History of healthcare marketing: insights that reveal how to gain new patients

illustration showing that—unlike other times during the history of healthcare marketing—modern patients use smartphones and other devices to get info on their care

The history of healthcare marketing goes back a long time but some modern strategies can be traced back to the 1970s, when practices, insurance providers, and pharmaceutical products began vying in earnest for market share in this increasingly competitive sector. Sounds familiar, right? Today, highly-effective healthcare marketing is a critical component of growing, sustainable, and […]

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