Blogs have been around for 30 years. Originally an online diary, the blog is now a professional tool for building brand awareness, converting leads, engaging customers, and increasing SEO results. Nine out of 10 content marketers rely on blogs, and more than two million blog entries are posted every day. Where do all of those […]
Posts by Joy Olivia Miller
What zoo animal does SEO love the most? An inbound lynx. That punny joke might be a groaner, but inbound links are no laughing matter, especially when it comes to search engine optimization success. And—now that the volume of web content is growing astronomically on a daily basis as content creators leverage AI tools to expand resources online faster than ever—backlink acquisition is top of mind for many website managers. So, how can you avoid link building mistakes for SEO when working to acquire high-quality backlinks?
It might feel quite impossible if you’ve just dipped your toes into link building for your website, even if you’ve got a strong grasp of SEO basics. But investing time and energy into getting links from reputable sites is worth it for this main reason:
Content with a significant number of links from authoritative sites tends to get rewarded with higher placement in search engine result pages (SERPs)
Take Google’s famous PageRank Algorithm. For over twenty years, it has used links back to a webpage as a quality signal for rankin
When redesigning a website, you need to accept that everything can’t look exactly how you want. And, that’s absolutely okay! Knowing when to splurge on custom art that matches your website images and branding needs is the key to staying on budget and meeting your deadlines.
I’ve been responsible for helping find, create, and manage art for almost 100 different websites. Commissioning or creating original imagery for every element of every page of those redesign projects was not only impossible but also unwise.
So, you’ve got this amazing idea, right? It seemed flawless when you came up with it. But when you put it out there, how can you know for certain it will help you reach your business goals? When campaigns and projects fall short, it’s often because their creators overlooked a crucial factor: the needs of the target audience. Creativity alone won’t cut it when it comes to ensuring your efforts connect, resonate, and convert. That’s why marketing persona interviews play such a pivotal role in the creation of any strategic plan.
Your website is the first impression that many of your customers will have of your business. And while there are plenty of ways to optimize your site for maximum engagement, one of the most effective is to add a chatbot. But if you’re not a natural wordsmith, the thought of writing smooth responses can be daunting (and time-consuming). So, how can you create chatbot conversation flows with responses that are engaging, informative, and effective?
When you know a lot about your customers but are short on time, the simplest solution might be to use one of the best AI tools for marketing writing—like ChatGPT—to whip up fitting responses. If you’ve never used a virtual writing assistant before, figuring out how to use this type of resource might feel intimidating. But guess what? Automated, smart writing tools are here to help, not hinder.
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