Confession: I regularly do laundry but still have to refer to my washing machine’s user guide at least once a month. I blame my memory (because it’s stuffed with song lyrics and movie quotes) as well as bad usability. The main goal in user experience design—in any format—is to add clarity, not confusion. But, fancy […]
Have you ever used a loupe? That handy magnifier was my secret weapon for spotting the best photo on contact sheets frequently at the start of my career. Then, about 20 years ago, freelancers I worked with started to submit photos digitally from photoshoot assignments, and I retired my loupe, using Photoshop’s zoom feature for snap selection instead. That’s how things usually go, with new technologies replacing outdated ones—except, of course, when it comes to QR codes and marketing. That story goes a little differently.
Blogs have been around for 30 years. Originally an online diary, the blog is now a professional tool for building brand awareness, converting leads, engaging customers, and increasing SEO results. Nine out of 10 content marketers rely on blogs, and more than two million blog entries are posted every day. Where do all of those […]
What zoo animal does SEO love the most? An inbound lynx. That punny joke might be a groaner, but inbound links are no laughing matter, especially when it comes to search engine optimization success. And—now that the volume of web content is growing astronomically on a daily basis as content creators leverage AI tools to expand resources online faster than ever—backlink acquisition is top of mind for many website managers. So, how can you avoid link building mistakes for SEO when working to acquire high-quality backlinks?
It might feel quite impossible if you’ve just dipped your toes into link building for your website, even if you’ve got a strong grasp of SEO basics. But investing time and energy into getting links from reputable sites is worth it for this main reason:
Content with a significant number of links from authoritative sites tends to get rewarded with higher placement in search engine result pages (SERPs)
Take Google’s famous PageRank Algorithm. For over twenty years, it has used links back to a webpage as a quality signal for rankin
When redesigning a website, you need to accept that everything can’t look exactly how you want. And, that’s absolutely okay! Knowing when to splurge on custom art that matches your website images and branding needs is the key to staying on budget and meeting your deadlines.
I’ve been responsible for helping find, create, and manage art for almost 100 different websites. Commissioning or creating original imagery for every element of every page of those redesign projects was not only impossible but also unwise.
