Posts by Joy Olivia Miller

Joy Olivia Miller

About the author | Joy Olivia Miller

Joy is the creative director at TBH Creative and uses her expertise to help clients use their online communications to build, design, and manage their brands. She likes to blog about content marketing in all its forms, the latest trends in digital marketing, and share tools with readers.

Choosing the right participants: A guide to effective marketing persona interviews

Group of people for marketing persona interviews

So, you’ve got this amazing idea, right? It seemed flawless when you came up with it. But when you put it out there, how can you know for certain it will help you reach your business goals? When campaigns and projects fall short, it’s often because their creators overlooked a crucial factor: the needs of the target audience. Creativity alone won’t cut it when it comes to ensuring your efforts connect, resonate, and convert. That’s why marketing persona interviews play such a pivotal role in the creation of any strategic plan.

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Steal these battle-tested ChatGPT tricks to create chatbot conversation flows your website users will love

example of a website user viewing the greeting from a company’s chatbot conversation flow

Your website is the first impression that many of your customers will have of your business. And while there are plenty of ways to optimize your site for maximum engagement, one of the most effective is to add a chatbot. But if you’re not a natural wordsmith, the thought of writing smooth responses can be daunting (and time-consuming). So, how can you create chatbot conversation flows with responses that are engaging, informative, and effective?

When you know a lot about your customers but are short on time, the simplest solution might be to use one of the best AI tools for marketing writing—like ChatGPT—to whip up fitting responses. If you’ve never used a virtual writing assistant before, figuring out how to use this type of resource might feel intimidating. But guess what? Automated, smart writing tools are here to help, not hinder.

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How email list cleaning reduces bounce rates and improves overall marketing ROI

email list cleaning graphic

Sometimes I procrastinate on completing important tasks. But, when it comes to email list cleaning, waiting until the last minute or doing it only after a major problem arises is the last thing you want to do.

Think of it like only flossing your teeth the day before you head to your biannual dentist visit. Sure, running some waxed floss between your teeth the night before is better than doing nothing. But, obviously, flossing only a handful of times before you see your dentist isn’t enough to maintain good oral health (and keep your hygienist from commenting about plaque buildup while they clean your choppers).

The same is true with email list cleaning. It’s not a task you should ignore if you want your email marketing campaigns always to perform as well as possible.

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How to use AI tools for marketing, like ChatGPT, Jasper, and MidJourney

AI tools for marketing

In 1989’s Batman movie, there’s a scene where the Caped Crusader rescues Vicki Vale using a fancy zipline gun, then Joker snarls and says, “Where does he get those wonderful toys?” That famous scene comes to mind whenever I hear one of our clients ask us about using AI tools for marketing.

Since many AI technologies are open source, new options seem to be released every other day. It’s no wonder that writing helpful and rank-worthy content and creating fresh images in this age of automation feels so perplexing.

Keep reading to discover what I learned and learn about the pros and cons of using AI tools for marketing, such as Grammarly, ChatGPT, Jasper, Headline Studio, MidJourney, DALL-E, TinyPNG, etc.

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How do you find the best web designer for your massive redesign project?

illustration of the computer monitor and tools used by the best web designer when working on a website redesign project

Has your website stopped generating results? Does it break when you try to view pages on a smartphone? Is your content off-brand? Does it look dated? Are you struggling to stand out in a competitive market? No matter the reasons for your redesign, you need to work with the best web designer and development team to ensure your project’s success—especially if you have a complex site.

But, how do you find an experienced partner for such a big task when there are so many web design agencies to choose from? After all, like any other considerable business expense, a website redesign is something that you’ll want to get right.

Website redesigns are complex, but finding a great partner doesn’t have to be. After nearly 20 years of building hundreds of enterprise websites for companies across the U.S., TBH Creative’s team has seen it all.

In this blog post, our experts reveal what steps you need to take before scoping your redesign project with potential vendors. Plus, we share tips for budgeting costs, narrowing down your list of web design companies, and evaluating your options to feel confident that you’ve chosen the best web designer for your site.

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