When starting out to build a website, you might find it overwhelming to decide what website functionality to include. There are a lot of decisions to make and factors to weigh in when choosing website features that both support your goals and are a good fit for your content.
That’s where the experts come in! Experienced web professionals know what makes a website successful and can help you choose the right website functionality for your needs.
Read on to learn more about different types of website functionality and how they can benefit your website.
5 popular features of a website
The functionality you need for your website should be driven by your users’ needs. While some complex websites include functionality like forums, e-commerce processing tools, wiki databases, and event calendars, these advanced features aren’t always necessary. Here is a list of the five types of basic website functionality that we recommend building for most sites:
- In-site search tools
- Resource libraries
In-site search tools
An in-site search is a beneficial tool for users and must-have website functionality for a content-heavy website. While in-site search shouldn’t replace the need for proper navigation and content structure, it can help users find content on your website quickly and efficiently.
If you have an especially large website, consider including advanced in-site search functionality as well. For example, offering ways to filter search results by content type, date, or other relevant options. This can make websites with much information seem less overwhelming if a user searches for something specific.
Blog functionality is a great way to incorporate dynamic content on your website and boost search engine optimization. It can be used to share important news and updates or establish thought leadership in your field.
If you include a blog on your website, developing a strategy for publishing consistent, quality content is important. Proper planning and management is the key to maximizing the success of a blog. While this particular website functionality requires a bigger commitment than others, the benefit can be well worth your while.
Website forms are valuable in engaging and communicating with your audience. They can also offer the added benefit of managing and tracking your user data.
Website forms have a wide variety of use cases, such as:
- contact form
- offer download form
- registration form
- checkout form
- and more
There are many different form services you can utilize depending on your needs, ranging from basic forms to fully automated workflows.
Another website functionality feature we often recommend is a directory. A directory is a listing page that typically displays content in a condensed manner to show multiple list items in an efficient way.
It’s also helpful to provide content filters on directory pages, such as by keyword, title, or location. This lets users easily navigate and narrow down the list to find specific content.
Directories work well for list content such as team members, locations, or physicians.
If you want to host resources on your website, they are typically best served in a consolidated place. By combining resources into a library or hub, your users will always know where to go to find whatever assets they need.
Some popular resource types you might include are videos, articles, white papers, presentations, case studies, or guides. A resource library can be highly customizable to the needs of your audience and, as with a directory, can be further improved with search or filter options.
FAQs about website functionality
What is website functionality?
Website functionality consists of everything your website can do; essentially, how it works and what features it provides.
Why is website functionality important?
It’s important to optimize website functionality to provide a good user experience and to cater towards the needs of your particular audience.
If your website has broken functionality or if its functionality doesn’t align with your business goals, it’s not going to be an effective marketing tool.
What website features do I need?
Website features should be chosen strategically with consideration of your content, audience, and goals.
Is it time to upgrade your website functionality?
If you’re starting to realize that your website functionality is lacking or no longer working for your content, it might be time for an upgrade.
When you’re ready to update your website and get better results, TBH Creative can help you identify improvement opportunities and map out a plan for success.