Posts by Kayleigh Circle

Kayleigh Circle

About the author | Kayleigh Circle

Kayleigh is a web developer at TBH Creative, specializing in front-end development. She likes to blog about a variety of web design topics, including design tips, the latest trends in the industry, and how to make your website more successful.

Finding an InVision alternative: Top tools for website prototyping and design feedback

invision alternatives

InVision, a platform that offers design management and prototyping tools, has announced that it’s shutting down its design collaboration services at the end of 2024. In addition to that function, many web designers also use InVision as a design presentation tool for streamlined collaboration and gathering feedback from stakeholders.

With the tool’s sunsetting date quickly approaching, now is the time to find a replacement if you use InVision.

To help with your search for a new solution, we’ve curated a list of ten InVision alternatives that can help fill the void. These tools we recommend offer a range of features for website prototyping and design presentation.

But first, for those who are new to website prototyping, let’s take a look at why prototypes are beneficial to the design review process and what to consider when choosing a prototyping tool.

Read more

The current state of HIPAA-compliant website analytics in healthcare marketing

hipaa-compliant website analytics

If you do any work associated with websites or marketing in the healthcare industry, you’ve likely heard about the bulletin released in December 2022 by the Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS), which addressed the use of tracking technologies on websites that require HIPAA compliance.

This new guidance makes it clear that using healthcare marketing tracking technologies (such as Google Analytics or the Meta Pixel) on a healthcare website constitutes a HIPAA violation due to their collection of protected health information (PHI).

This has caused a good deal of chaos for healthcare entities trying to collect data in a HIPAA-compliant way, as some methods previously thought to be acceptable would be in violation under this interpretation. It’s left many marketers and website owners confused and wondering: Is there such a thing as

Read more

Accessible UX design: avoid accessibility woes by choosing the right design patterns

accessible UX design

Design patterns play a key role in user experience (UX) design. Website layouts that use consistent, standard elements from page to page help users find the information they need more quickly, which helps increase engagement and overall satisfaction.

However, when it comes to accessible UX design you can’t always rely on popular design patterns, as many of them pose accessibility challenges. When determining which components and patterns to use on your website, don’t reuse something just because it’s common across the websites you visit—consider if it truly meets the needs of all users.

To help you get started in evaluating accessibility in UX design, let’s take a look at some common design patterns to be cautious of when designing an accessible website.

Read more

Web accessibility testing beyond automation: Why you still need an accessibility expert

man struggles to read copy on a site that didn’t go through website accessibility testing

Automated tools play an important role in web accessibility testing. When used properly, they can help expedite the accessibility testing process and streamline accessible web development overall.

However, automated testing tools fall short of fully evaluating all of the criteria set by the Web Content Accessibility Guidelines (WCAG). Many of these accessibility requirements need more thoughtful consideration and context, which makes them impossible to identify by automation alone. In these cases, manual assessment and interpretation are necessary.

Read more

5 facts about accessibility for websites to help you reach more users

blind website user typing on a custom keyboard to access a website

Conversations around accessibility for websites have been moving to the forefront of the web development industry in recent years. Despite this shift, websites with accessibility errors seem to still be the norm. In fact, a recent evaluation of the top one million websites found that 96% of home pages had accessibility errors.

Statistics like that highlight an unfortunate issue that you may have personally experienced if you’ve spent time working with web accessibility—it can be challenging to get people committed to web accessibility.

There are a number of reasons why businesses might be hesitant to go all in on accessibility, such as lack of knowledge, financial concerns, or limited resources. However, the best way to build a case for accessibility is to be armed with the facts.

Read more