You’ve seen them — those shortened URLs that link out to very long web addresses. URL shorteners let us share links to web sites we like without having to copy a super long strand of letters, numbers and symbols onto the spot where they’re sharing it (e.g. social networking sites such Twitter, Facebook and countless other methods where every character counts). How are these URLs made? There are a few tools out there, but the most popular are bit.ly and TinyURL.


bit.ly has some advantages over other URL shorteners because they offer cool features:
  • Creates a mirror copy of the underlying web page at the time of compressing the URL. What does that mean? It means that the short URLs will always work because even if the linked target page is offline or removed from the Internet, you can still access that information from bit.ly’s cache.
  • Analyzes the page being linked to, pulls out the key concepts discussed on that page, and then provides real-time statistics about where the link is being shared and how many people are clicking on it.
Read this article recently in the news on CNN.com. Clicking small links on bit.ly keeps getting bigger

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