Perspective, tips, and insights

Articles to help you improve your digital marketing

How to choose the right healthcare marketing words

illustration of a word bubble with the plus sign in it to represent healthcare marketing words

Nearly 25% of Americans have limited or low health literacy. Medical marketers must choose healthcare marketing words that distill complex information to an audience that doesn’t always understand the terms. Success can lead to better health outcomes, but it requires communications expertise in both marketing and healthcare. Working with an agency adept at healthcare marketing is worth the investment. […]

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How do you find the best web designer for your massive redesign project?

illustration of the computer monitor and tools used by the best web designer when working on a website redesign project

Has your website stopped generating results? Does it break when you try to view pages on a smartphone? Is your content off-brand? Does it look dated? Are you struggling to stand out in a competitive market? No matter the reasons for your redesign, you need to work with the best web designer and development team to ensure your project’s success—especially if you have a complex site.

But, how do you find an experienced partner for such a big task when there are so many web design agencies to choose from? After all, like any other considerable business expense, a website redesign is something that you’ll want to get right.

Website redesigns are complex, but finding a great partner doesn’t have to be. After nearly 20 years of building hundreds of enterprise websites for companies across the U.S., TBH Creative’s team has seen it all.

In this blog post, our experts reveal what steps you need to take before scoping your redesign project with potential vendors. Plus, we share tips for budgeting costs, narrowing down your list of web design companies, and evaluating your options to feel confident that you’ve chosen the best web designer for your site.

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Top medical website design tips that deliver results … and happy patients

an agency considers top medical website design tips when planning a new healthcare site

In this article, we reveal our top medical website design tips and explore what that means for your healthcare organization, hospital, or healthcare practice. Keep reading to see how proper healthcare website design can help drive results and deliver patients. Top tips on how to improve medical website design Below, we’ve broken down some of the essential […]

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Looking for the best regional healthcare marketing partner? Here’s what you should know

photo of a local hospital that uses regional healthcare marketing to attract new patients

Nearly 89% of patients (pdf) drive an average of 8.6 miles to see their doctors. These regional healthcare marketing numbers tell us two things: Healthcare providers will have the most success marketing their services and treatments to patients who live nearby, but how do you choose a marketing partner who’s clued into your regional healthcare market? In this guide, […]

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History of healthcare marketing: insights that reveal how to gain new patients

illustration showing that—unlike other times during the history of healthcare marketing—modern patients use smartphones and other devices to get info on their care

The history of healthcare marketing goes back a long time but some modern strategies can be traced back to the 1970s, when practices, insurance providers, and pharmaceutical products began vying in earnest for market share in this increasingly competitive sector. Sounds familiar, right? Today, highly-effective healthcare marketing is a critical component of growing, sustainable, and […]

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