Perspective, tips, and insights

The best agencies have the necessary healthcare marketing skills to help you build awareness and trust. They also know how to create outreach campaigns promoting your services, treatments, and providers in ways that attract new patients (and retain and delight your existing ones).

An effective healthcare marketing strategy empowers individuals to make well-informed decisions about their health while fostering a strong, positive relationship between healthcare providers and those they serve. The most talented healthcare marketing experts do this in unconventional and highly-surprising ways.

Welcome to the second post in our series on brand architecture models. This article will explore the first of several foundational models: the branded house (or core brand).

Get answers to what it is and why it matters. Future articles will delve into everything you need to know about other models:

House of brand

Endorser brand

Source and hybrid brands

Did you miss our introduction to this series? Check it out by visiting “Brand Architecture Models: An Introduction, Thoughts, and Perspectives.”

“A brand is what people say about you when you’re not in the room.” I love this quote from Amazon founder Jeff Bezos because it perfectly explains how brand reputation management is so much more than just setting up rules about the use of your company’s logo, color palette, or design system.

Your brand identity is shaped by every touchpoint. As you consider your upcoming marketing plans and your brand in the years ahead, here’s a question to consider:

What are you doing to ensure your marketing efforts enhance your brand reputation and make management easier?

Keep reading to learn more about brand reputation management, and check out some curated articles we recommend to spur your brand strategy thinking.

Entrepreneur and marketing guru Seth Godin once said, “The only way to consistently grow in B2B is to be better than very good.” If you must be “better than good” to grow, how can marketing help you stand out? One proven method to maximize your ROI is campaign optimization with growth marketing.

When you make customers the center of your business and focus on forming better relationships, loyalty increases, and growth happens more organically.

Welcome to the first post in our series about brand architecture models. This article explains what they are and why they matter. In addition, it includes constructs and visuals to help you establish a proper brand hierarchy that aligns with business objectives and informs future extensions of your brand.