Perspective, tips, and insights

One of the great things about using WordPress is that it’s a versatile tool. There’s no one right way to “do WordPress.” However, with so many WordPress page builder plugins available to customize a site, it is also one of its flaws. 

WordPress page builder plugins are a popular option for website builders, but as with any tool, they aren’t always the best option depending on your needs.

For less experienced users, having almost unlimited options can often be overwhelming.

In this article, we’ll look at what precisely a WordPress page builder plugin is, the pros and cons of using one, and what to consider when making that choice.

Today’s healthcare consumers are more informed and connected than ever, making patient engagement through healthcare marketing and communications channels even more critical to thriving, sustainable, patient-centered healthcare practices.

According to one industry analysis, nearly half of U.S. consumers say they are likely to comparison-shop for healthcare providers and treatment options. A separate consumer survey found that more than half report using healthcare marketing resources on the internet to find and select a new doctor.

At the same time, a 2019 study published in the Journal of the American Medical Association found that reliable, responsible healthcare marketing and communication are critical to maintaining patient trust.

With patients taking a more active role in their healthcare experience, practices need strategic healthcare marketing solutions that differentiate them from the competition.

If you’re struggling to create an accessible color palette for your website, you’re not alone. A common challenge we run into when designing accessible websites is adapting existing brand colors to the web when there are limited color combinations that meet WCAG color contrast requirements.

In this post, we’re going to walk through the process of taking existing brand colors and choosing contrast-friendly website colors combinations. We’ll look at best practices, helpful tools, and tips for working with a limiting color palette.

As someone working in marketing for a hospital or healthcare organization, you’re busy and your time is valuable.

Between managing campaigns, analyzing data, and collaborating with your providers, learning sometimes can end up on the back burner. But, investing in your own growth is essential for staying ahead of the curve. That’s why we’ve curated this list of the best healthcare marketing books.

By taking the time to read (or stream) these helpful books about healthcare marketing, you can stay on top of best practices, get inspired, gain new perspectives, and become a more valuable asset to your coworkers.

Sometimes I procrastinate on completing important tasks. But, when it comes to email list cleaning, waiting until the last minute or doing it only after a major problem arises is the last thing you want to do.

Think of it like only flossing your teeth the day before you head to your biannual dentist visit. Sure, running some waxed floss between your teeth the night before is better than doing nothing. But, obviously, flossing only a handful of times before you see your dentist isn’t enough to maintain good oral health (and keep your hygienist from commenting about plaque buildup while they clean your choppers).

The same is true with email list cleaning. It’s not a task you should ignore if you want your email marketing campaigns always to perform as well as possible.