Perspective, tips, and insights

Articles to help you improve your digital marketing

Why does CMS Made Simple work so well for small to medium businesses?

Why does the open source content management system CMS Made Simple (CMSms) work so well for small businesses and organizations? In large part because of the characteristics emphasized by the last two words in the application’s name. Novice end users truly do find this Content Management System (CMS) to be simple – its intuitive structure […]

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Why your company needs a Facebook page

Why should your company have a Facebook page? Facebook is the perfect outlet into the social network which includes sharing, statuses, advertisements and profile pictures. You might already have a personal Facebook profile, but do have one for your company? Your company needs a Facebook page because that is where your audience is — they are on […]

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Why WordPress is one of the best open-source CMS

WordPress was originally known and widely used for its free blogging system.  Now it is growing recognition for its free PHP CMS. Wordpress features include widgets, switchable themes, clean permalink structure, and can assign nested categories to articles allowing the client to show the same information on two pages while only edited in one article.  The […]

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How to blog for your business

A journal? No. Corporate blogging is different. In a nutshell, the purpose of corporate blogging is to: You have all this knowledge in your field, right? A blog offers a casual home to post some of this information in bits and pieces. Customers want to know more, they like to see your personality, and blog offers a […]

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Web Design Trends for 2011

Web design trends: Unique hero graphics

I read through this blog about 2010 trends in web design because I wanted to see how accurate it was for 2010. The blog was written in November 2009, a year ago from today! They listed 14 trends that would be featured in 2010 along with their main purpose. After skimming through this article, I […]

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