A journal? No. Corporate blogging is different. In a nutshell, the purpose of corporate blogging is to: You have all this knowledge in your field, right? A blog offers a casual home to post some of this information in bits and pieces. Customers want to know more, they like to see your personality, and blog offers a […]
Search engine optimization (SEO) is the process of increasing your chances to be included in the relevant search engine results for targeted keywords with the ultimate goal of increasing traffic to your website. I often hear my clients say: “I want to come up first in Google.“ The problem is: everyone else is trying to […]
There are so many different things people are saying you should do in order to increase search engine optimization. Unfortunately, search engine algorithms are continually changing, so some of these things are not truly effective and other are no longer as effective as they once were. Below is a summary of “myths” often said to […]
If you build it, they will come. This is NOT correct in regards to a web site. Consider the millions of web sites on the Internet that you are competing with… Don’t be discouraged, there are many things you can do to increase your hits and visitors. I’m going to give a few suggestions here […]
Urged by a search engine expert colleague, Doug Karr of Compendium Blogware, I did some investing on the robot.txt file and how it could help SEO. Here’s a good summary: What is a robots.txt file?Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots […]
