Sometimes clients ask: “Should I have multiple domains for my website? Will it help with SEO?” The answer is: It depends. If you want to purchase multiple domains (e.g., mycompany.com, mycompany.net, mycompany.biz), you can use different strategies to avoid getting penalized by search engines. Having domain variations for one company that feature different keywords used […]
Search Engine Optimization Posts
Whether your website is big or small, sells products or just provides information, search engine optimization (SEO) directly impacts its success. SEO increases the visibility of your content, making it easier to both find and browse for users and search engines alike. In order to maximize your search performance potential, SEO should be considered every […]
Now, more than ever, the digital world waits for no one. In 2016, mobile internet use first surpassed desktop, and this global trend in web usage will only continue to increase. Just look at Africa: the continent isn’t just mobile-first; it’s “mobile-only.” At the beginning of 2018, Google rolled out mobile-first search engine indexing, marking […]
At its most basic, a website content audit attempts to define what’s working—and what isn’t—with your online footprint. While some website content audit processes focus heavily on heat maps and click rates, a strategic content audit goes beyond superficial observations to give you concrete and actionable steps for improving your website and other online platforms. […]
A well-designed website has more than just good looks. But, most users never see most of what makes websites successful and user-friendly. We keep the code, style sheets, and servers behind the scenes, and that’s how it should be. One exception? Metadata. What is metadata? While not a visual element on a page, its metadata—page […]
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