Search Engine Optimization Posts

Getting started with Google rich results

We’ve come a long way from the basic Google search result pages of the past. Over the years, Google has continuously optimized and improved the way search results are displayed to the end-user. With the introduction of rich results, web pages now have the opportunity to display more than just basic information in search result […]

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5 steps to improving your local SEO ranking

Have you ever searched for gas stations near me? How about coffee shops in Indianapolis or best web designer in Indiana? If you’ve ever wondered what goes into ranking for search terms that pertain to your specific area, you’re thinking of local search engine optimization. Local search engine optimization is a branch of SEO that […]

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3 steps to editing marketing copy like a pro

Most of the time if you make a typo or spelling error, the result is an embarrassment, but letting mistakes like these slip by can sometimes prove costly. Just ask NASA. In 1962, they were forced to explode the Mariner I space shuttle over the Atlantic Ocean. Shortly after launching the ill-fated rocket, NASA scientists […]

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