Search Engine Optimization Posts

5 steps to improving your local SEO ranking

Have you ever searched for gas stations near me? How about coffee shops in Indianapolis or best web designer in Indiana? If you’ve ever wondered what goes into ranking for search terms that pertain to your specific area, you’re thinking of local search engine optimization. Local search engine optimization is a branch of SEO that […]

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3 steps to editing marketing copy like a pro

Most of the time if you make a typo or spelling error, the result is an embarrassment, but letting mistakes like these slip by can sometimes prove costly. Just ask NASA. In 1962, they were forced to explode the Mariner I space shuttle over the Atlantic Ocean. Shortly after launching the ill-fated rocket, NASA scientists […]

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Does it help SEO to have multiple domains?

Sometimes clients ask: “Should I have multiple domains for my website? Will it help with SEO?” The answer is: It depends. If you want to purchase multiple domains (e.g., mycompany.com, mycompany.net, mycompany.biz), you can use different strategies to avoid getting penalized by search engines. Having domain variations for one company that feature different keywords used […]

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SEO for web developers: A beginner’s guide

Whether your website is big or small, sells products or just provides information, search engine optimization (SEO) directly impacts its success. SEO increases the visibility of your content, making it easier to both find and browse for users and search engines alike. In order to maximize your search performance potential, SEO should be considered every […]

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