About 84% of people get health information from the internet, and 37% use health-related apps, according to a 2020 peer-reviewed study. That’s why it’s vital to make your medical practice’s communications mobile-friendly. Developing a healthcare mobile marketing strategy keeps your medical practice within reach of your next patient’s search for care. In 2021, 66% of […]
Nearly 25% of Americans have limited or low health literacy. Medical marketers must choose healthcare marketing words that distill complex information to an audience that doesn’t always understand the terms. Success can lead to better health outcomes, but it requires communications expertise in both marketing and healthcare. Working with an agency adept at healthcare marketing is worth the investment. […]
In this article, we reveal our top medical website design tips and explore what that means for your healthcare organization, hospital, or healthcare practice. Keep reading to see how proper healthcare website design can help drive results and deliver patients. Top tips on how to improve medical website design Below, we’ve broken down some of the essential […]
Nearly 89% of patients (pdf) drive an average of 8.6 miles to see their doctors. These regional healthcare marketing numbers tell us two things: Healthcare providers will have the most success marketing their services and treatments to patients who live nearby, but how do you choose a marketing partner who’s clued into your regional healthcare market? In this guide, […]
The history of healthcare marketing goes back a long time but some modern strategies can be traced back to the 1970s, when practices, insurance providers, and pharmaceutical products began vying in earnest for market share in this increasingly competitive sector. Sounds familiar, right? Today, highly-effective healthcare marketing is a critical component of growing, sustainable, and […]
