Healthcare Marketing Posts

Top medical website design tips that deliver results … and happy patients

an agency considers top medical website design tips when planning a new healthcare site

In this article, we reveal our top medical website design tips and explore what that means for your healthcare organization, hospital, or healthcare practice. Keep reading to see how proper healthcare website design can help drive results and deliver patients. Top tips on how to improve medical website design Below, we’ve broken down some of the essential […]

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Looking for the best regional healthcare marketing partner? Here’s what you should know

photo of a local hospital that uses regional healthcare marketing to attract new patients

Nearly 89% of patients (pdf) drive an average of 8.6 miles to see their doctors. These regional healthcare marketing numbers tell us two things: Healthcare providers will have the most success marketing their services and treatments to patients who live nearby, but how do you choose a marketing partner who’s clued into your regional healthcare market? In this guide, […]

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History of healthcare marketing: insights that reveal how to gain new patients

illustration showing that—unlike other times during the history of healthcare marketing—modern patients use smartphones and other devices to get info on their care

The history of healthcare marketing goes back a long time but some modern strategies can be traced back to the 1970s, when practices, insurance providers, and pharmaceutical products began vying in earnest for market share in this increasingly competitive sector. Sounds familiar, right? Today, highly-effective healthcare marketing is a critical component of growing, sustainable, and […]

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The importance of marketing in healthcare: optimizing for traffic and trust

illustration of how growth is a reason for the importance of marketing in healthcare

Covid-19 has changed the business world forever, making the importance of marketing in healthcare increasingly obvious to medical practices and digital marketers. According to Pew Research, three-in-ten Americans report being online nearly all of the time. Many internet users spend that time searching for health-related information. Health brands can grow their businesses and help their […]

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