Digital Marketing Posts

How to blog for your business

A journal? No. Corporate blogging is different. In a nutshell, the purpose of corporate blogging is to: You have all this knowledge in your field, right? A blog offers a casual home to post some of this information in bits and pieces. Customers want to know more, they like to see your personality, and blog offers a […]

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Traditional Marketing vs. Online Marketing Tactics

It is important to understand the difference between traditional marketing methods and new marketing tactics – and understand how they reach today’s customer. So many businesses are stuck in a routine of printed collateral and should be reallocated marketing dollars to online efforts for more success and return on investment. Don’t get me wrong, there […]

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6 things your web company should and should not do

Your web site is a 24/7 representation of your company. If used correctly, it can be your greatest marketing tool. Finding the right web site company is important, and we recommend you build a partnership. In addition to creating a fantastic web site design and highly functional web site, your web company should help you: […]

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Effective Web site Communication – Part 1

Challenges to developing clear communication on a websiteIn order to build a website that effectively and clearly communicates with visitors, a number of challenges need to be overcome. Not all websites are the same, so challenges may differ from one website to the next, but the challenges discussed below are some of the most common […]

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