Digital Marketing Posts

Three ways to convince people to take your online survey

Creating online surveys has never been easier thanks to tools like SurveyMonkey and Jotform Survey Maker; however, getting potential new clients or existing customers to respond and provide helpful feedback takes strategic planning. Here are three simple things you can do when developing an online survey to ensure a better response rate:

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Four Must-Haves for E-Newsletters

Looking for ideas on how to stand-out in your customers’ inboxes? Want to know how to make the most of your email marketing, increase your open rate and clicks, and lower unsubcribes? Review our checklist of four must-haves for all e-newsletters to amplify your messaging and get a greater ROI.

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Adding value to your website with video tutorials

People connect to people. It’s why simple instructional videos for everything from how to put your hair up in a messy bun to how to change a bicycle tire are so popular. What’s your expertise? Identify the areas where you are a pro and create video tutorials to drive traffic to your website and engage […]

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How viral videos can help reinforce your brand

Videos don’t have to feature cute hugging cats or giggling babies in order to go viral. If you know your niche and your brand, you can make a clever video that will be popular with your audience. For inspiration view these examples of recent, popular YouTube videos made by staff at universities for their niche […]

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Improving the user experience with content strategy

It’s getting close to your launch deadline. Lorem ipsum placeholder text that filled out the wireframes and comps are the only content in your CMS. You don’t have a copywriter, but you have a tentative plan to convert some old brochures’ text to create web content. We’ve all been there. Your new website is up […]

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