Digital Marketing Posts

Check out an updated version of this post! Find current examples and even more great information: Using team photos to improve your conversion rate Are there REAL people working at your company? When your potential clients stumble upon your business’s website, one of the first things they do is look for examples of your work. […]

With the use of smart phones growing in the world, businesses need to start having a mobile website. I previously wrote a blog about why a mobile website is necessary for your business. In that blog I discussed usability, links, design and screen size as well as why it is important to build a mobile […]

Every business must have a contact page on their website — it’s essential to help bring in business and to allow customers to contact them. Some businesses list their contact information to let the customer contact them via phone or email, others have an interactive contact form. Often, they even have both. Hving a contact […]

A journal? No. Corporate blogging is different. In a nutshell, the purpose of corporate blogging is to: Build your industry authority/expertise. Increase search engine ranking through recent, relevant and consistent content. You have all this knowledge in your field, right? A blog offers a casual home to post some of this information in bits and pieces. […]

It is important to understand the difference between traditional marketing methods and new marketing tactics – and understand how they reach today’s customer. So many businesses are stuck in a routine of printed collateral and should be reallocated marketing dollars to online efforts for more success and return on investment. Don’t get me wrong, there […]