Digital Marketing Posts

Four Examples of Great Interactive Annual Reports

Check out a newer version of this post! For more recent examples, head over to our latest online annual report showcase. As more companies begin to go beyond print-only and compliment their annual reporting by presenting this information online, one of the first questions that may come up is “How do you make an interactive […]

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Content Tips: Know your website audience

Our website content writing advice: Define your website audience.  When writing content for your website, it can be easy to get bogged down in search engine optimization (SEO), keyword phrases, long tail content, calls to action, internal linking, headers… yes, all of those things are important. And yes, there’s a lot to think about when […]

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Question: How often should you update your website?

Answer: All the time! A website should never be a static document. In fact a website works better for you (and your customers and search engines) if you keep it fresh and updated. Think of it as evolutionary growth – your website should always be growing and changing. There are three types of updates you […]

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Quality vs Quantity in Website Content

Website planning sketches (Photo by Garrett Coakley, CC BY-NC-SA 2.0) We’ve all heard the saying “less is more.” That is never truer than when we consider web content. It can seem exciting to have unlimited page length to write as much content as you desire—after all there are no print margins or word counts to […]

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