Digital Marketing Posts

What comes first the design or the content?

It’s like the age-old question of chicken vs egg: When planning your website what comes first the design or the content? The answer will likely vary depending on if you’re asking your designer or your copywriter. After all, you can’t have an effective design if you don’t know anything about the content but you can’t […]

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The importance of the call to action

One of the key differences between writing for the Internet and writing a print piece is the call to action. Yes, all good marketing writing includes a call to action, however, on a website the call to action has functionality. On your website you have the opportunity to guide the reader right where you want […]

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What’s the tone of your website?

What sort of personality does your website have? No, this is not a trick question. Think about it. When you read your website are you “hearing” the voice of a professional wearing a suit? Maybe a woman leaning back in her chair wearing jeans? Maybe that guy down the hall that can always make you […]

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Form validation: A quick win for website user experience

User on mobile device

When the simple task of completing an online form is difficult, users are likely to become frustrated; however, effective form validation will guide the user step-by-step when encountering errors and minimize their frustration. Form validation is the process of notifying a user of any errors when entering data to submit the form. This is a […]

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