Digital Marketing Posts

Has your Twitter account grown stagnant? Do you have a Twitter account but don’t know what to do with it? Maybe you are hesitant to jump into Twitter as a marketing communications tool? Let us help you determine why you should be using Twitter and how you can make the most of it. As with […]

If you have a business that operates in Indianapolis (or Carmel or Greenwood or Fishers), you might think you do not need a presence on the Internet. After all, you’re trying to reach prospects right here in your geographic area. Why would you need a presence on the world wide web to reach people locally? Simply […]

It’s like the age-old question of chicken vs egg: When planning your website what comes first the design or the content? The answer will likely vary depending on if you’re asking your designer or your copywriter. After all, you can’t have an effective design if you don’t know anything about the content but you can’t […]

One of the key differences between writing for the Internet and writing a print piece is the call to action. Yes, all good marketing writing includes a call to action, however, on a website the call to action has functionality. On your website you have the opportunity to guide the reader right where you want […]

What sort of personality does your website have? No, this is not a trick question. Think about it. When you read your website are you “hearing” the voice of a professional wearing a suit? Maybe a woman leaning back in her chair wearing jeans? Maybe that guy down the hall that can always make you […]